Results 221 to 230 of about 712,566 (237)

The relationship between country‐of‐origin image and brand image as drivers of purchase intentions : A test of alternative perspectives

, 2011
A. Diamantopoulos, B. Schlegelmilch, D. Palihawadana   +2 more
semanticscholar   +1 more source

Brand origin and country of production congruity: Evidence from the UK and China

Journal of Business Research, 2016
Teck-Yong Eng, Sena Ozdemir, Grant Michelson   +2 more
exaly  

Country image as a nation branding tool

2011
Hakala, Ulla, Lemmetyinen, Arja
openaire   +1 more source

Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image

Journal of International Marketing, 2011
George Balabanis, Adamantios Diamantopoulos   +1 more
exaly  

Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?

, 2016
A. Borah, G. Tellis
semanticscholar   +1 more source

Guilty by stereotypic association: Country animosity and brand prejudice and discrimination

Marketing Letters, 2009
Cristel Antonia Russell
exaly  

Understanding the effect of country equity on consumer-based brand equity: a foundation to country branding strategies

, 2013
Ã. Bayraktar
semanticscholar   +1 more source

Does image of country‐of‐origin matter to brand equity?

Journal of Product and Brand Management, 2007
exaly  

The Application of Brand Personality to Country as a Brand: The Case of the US

Dec. 14-15, 2017 Kuala Lumpur (Malaysia), 2018
openaire   +1 more source

The Effect of Country-Related Brand Associations and Product Attributes on Attitude toward Unfamiliar Foreign Brands: A Schema Congruity Perspective

Journal of International Consumer Marketing, 2011
Sergio W Carvalho, Sridhar Samu, Subramanian Sivaramakrishnan   +2 more
exaly