Results 101 to 110 of about 8,389 (298)
A Review of Strategic Options for Achieving a Country Brand for Romania [PDF]
Since 20 years ago our country brand is unsuccessfully looking for its identity. Although over time numerous attempts were made, none of the projects was successful.
Ruxandra-Irina POPESCU +1 more
core
Boomerangs and creativity [PDF]
, 2012 The aim of this paper is to describe the country brand for Australia released by the Australian Federal Government in May 2010, ‘Brand Australia’. At the time of writing this paper, only the logo was available, and further details of the strategy ...
Diego Navarro
core
American Journal of Community Psychology, EarlyView.Abstract An ecological model was developed to examine the pathways linking immigration state policies to physically safe work conditions and work volition, interpersonal discrimination, and mental health distress. The ecological framework was tested among two subsamples totaling 529 Latinx immigrant participants: (1) immigrants who resided in states ...
Germán A. Cadenas +6 more
wiley +1 more source
Is Country branding a panacea or poison?
African Journal of Business Management, 2013 The momentum towards complete globalisation advocated by proponents of the benefits of one big business village as the answer to the suffering of third world countries, has now been slowed down by the uncertainty resultant from the hitherto unprecedented global meltdown. With the coughing of America, the whole world seems to be catapulting into one big
Mugobo, Virimai V., Ukpere, Wilfred I.
openaire +2 more sources
Understanding the role of attitude components in co-branding: an application to high-tech, luxury co-branded products [PDF]
This study addresses co-branding between firms belonging to unrelated value chains –high-tech products and luxury brands (HLCPs) – to explore how consumers? attitude drive the success of HLCPs.
Fabrizio Cesaroni +3 more
core
Design gráfico na construção da identidade visual da marca turística em city branding [PDF]
, 2013 Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão, Programa de Pós-Graduação em Design e Expressão Gráfica, Florianópolis, 2013.Esta dissertação apresenta um estudo sobre a participação de Design Gráfico ...
Cardoso, Helder Antonio Teixeira Gomes
core
Melatonin Levels in 89 Individuals With Smith Magenis Syndrome
American Journal of Medical Genetics Part A, EarlyView.ABSTRACT In patients with Smith–Magenis syndrome (SMS), an inverted circadian rhythm of melatonin (MT) contributes to the sleep disturbance. Standard treatment of sleep disturbance with MT often leads to extremely high daytime MT levels, resulting in even more sleep disorders. We therefore retrospectively evaluated the MT data of 89 SMS patients.
Wiebe Braam, Ann C. M. Smith
wiley +1 more source
Measurement of a country brand : the country brand strength index
, 2017 This thesis applies the Country Brand Strength Index (CBSI) developed by Marc Fetscherin in 2010, in a 5-year period analysis to conduct a longitudinal study applying it to 31 countries. The CBSI proposed is an alternative measurement to existing subjective survey-based measurement indexes.
openaire +1 more source
An investigation of global versus local online branding
, 2007 Draws upon Hofstede's cultural values and Rogers' diffusion of innovations to investigate relationships between search engine popularity and a company's preference for global versus local online branding.
Scharl, A., Murphy, J.
core
American Journal of Medical Genetics Part B: Neuropsychiatric Genetics, EarlyView.ABSTRACT This study aims to prospectively collect harmonized, quantitative, and dimensional psychiatric phenotypes (suicidality, anhedonia, and obsessive‐compulsive symptoms) and information on discrimination, stigma, and unfair treatment in up to 27,500 individuals across diverse ancestries and clinical populations for genetic analysis within the NIMH
Ana M. Diaz‐Zuluaga +36 more
wiley +1 more source