Results 71 to 80 of about 8,389 (298)
Composition with Country and Corporate Brands. Capitalising on the Country Brand Values
, 2005 Background: The concept of countries as brands has been increasingly accredited once the postmodern global world became an every day experience. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market.
Mihalache, Silviana, Vukman, Polona
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Romania trying to be an European brand [PDF]
Building a coherent country branding program at international level requires a strong coordination between the government, the business sector, the decision makers from educational and cultural sector, the civil society and, the mass media ...
Luminiţa NICOLESCU +3 more
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Does a Specialized Niche Market Vegetable Processor Enjoy Bargaining Power?
Agribusiness, EarlyView.ABSTRACT Agribusiness companies may achieve competitive advantage through specialization within niche markets. One such niche is the fresh‐cut fruit and vegetable market, which has been steadily growing in Germany. This study examines whether the specialization of a German fresh‐cut producer grants it with market power within this niche market.
Nikolas Bublik +3 more
wiley +1 more source
, 2011 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.Place branding scholars and practitioners increasingly highlight the influence that corporate image can exert on the image of the country of origin (COI ...
Lopez Lamelas, Maria del Carmen
core
Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Challenges of Nation-Branding for Stimulation of Latvian Exports
Economics and Business, 2017 The presented research aims to contribute to the conceptualisation of the nation-brand of Latvia with the purpose of stimulation of national export performance.
Bekasova Angelina +2 more
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Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Comparative analysis of the value of national brands
Ekonomski Vjesnik, 2018 Nation branding is not the “holy grail” of economic development, but it can provide a distinct advantage when it is aligned with a well-defined economic strategy and supported by public policy.
Jelena Žugić, Aleksandar Konatar
doaj
Country Branding and Country Image: Insights, Challenges and Prospects. The Case of Estonia
Baltic Journal of European studies, 2014 Gaining understanding about customers ’mindset and information on their experiences is a precondition for the formulation of an effective country branding strategy.
Same Siiri +1 more
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Comparing the Brand Value of Countries: Ranking of the Best Countries and Croatia
Politička misao : časopis za politologijuBranding in international relations is no longer an added value, but a necessity. Countries that are trying to become globally recognizable and that are constantly developing their brand understand this very well. There is no single answer to the question of how strong a country is as a brand. That’s why tourists, consumers, the media and the public in
Dejan Gluvačević +2 more
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