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Country of origin effects: a literature review
Marketing Intelligence and Planning, 1998This paper provides a comprehensive review of the literature regarding the effect of country of origin on consumer perceptions of products and services. Results reveal that consumer perceptions differ significantly on the basis of product/service and country of origin.
Khalid I. Al‐Sulaiti, Michael J. Baker
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Countering negative country‐of‐origin effects
European Journal of Marketing, 2010PurposeAs multinational firms seek to acquire competitive cost advantages through global sourcing, it is also important for them to develop effective strategies to reduce possible damage of a negative country‐of‐origin (COO) effect. This study aims to examine whether brand image and evaluation mode could alleviate a negative COO effect.Design ...
Po‐Young Chu +3 more
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Made in Italy e country of origin effect
MERCATI E COMPETITIVITÀ, 2013Con la crescente importanza delle strategie di internazionalizzazione delle imprese, e anche aumentata negli ultimi anni l’attenzione degli studiosi di management e marketing al cosi detto "Country of Origin Effect". La dialettica tra globalizzazione dei mercati e ruolo dei territori locali ha indotto le imprese a valutare il ruolo dell’immagine ...
BERTOLI, Giuseppe, Riccardo Resciniti
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2017
Country-of-origin (COO) research has been heralded as one of the most widely researched topics in international marketing. This chapter provides a state-of-the-art review of extant literature on COO, ranging from conceptual underpinnings like the place that is actually associated with a country (i.e. country-of-manufacture vs. country-of-brand) to the (
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Country-of-origin (COO) research has been heralded as one of the most widely researched topics in international marketing. This chapter provides a state-of-the-art review of extant literature on COO, ranging from conceptual underpinnings like the place that is actually associated with a country (i.e. country-of-manufacture vs. country-of-brand) to the (
openaire +4 more sources
Cultural appropriation and the country of origin effect
Journal of Business Research, 2016Abstract This study explores how the appropriation of another country's cultural initiatives by a consumer can influence country of origin (COO) effects and how this might be explained using theory on the positioning of stereotypes. The first of two empirical studies identifies a measure of cultural appropriation relevant to the context of the Hallyu
Suh, JongGu, Hur, JungYun, Davies, Gary
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Country-of-Origin Effects on Russian Wine Consumers
Journal of Food Products Marketing, 2013In recent years, Russia has experienced significant economic growth. The wine industry is among those most affected by increases in disposable income. As a consequence, Russian wine importers have widened the range at the upper end of the quality spectrum.
CICIA, GIOVANNI +3 more
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International Marketing Review, 1997
Marketing researchers and managers are interested in understanding how consumers utilize country‐of‐origin (COO) information in evaluating foreign products. Argues that factors operating at the individual consumer’s psychological level may offer additional insight into how consumers process COO information.
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Marketing researchers and managers are interested in understanding how consumers utilize country‐of‐origin (COO) information in evaluating foreign products. Argues that factors operating at the individual consumer’s psychological level may offer additional insight into how consumers process COO information.
openaire +1 more source
Translating country‐of‐origin effects into prices
Journal of Product & Brand Management, 2009PurposeThe purpose of this paper is to examine the effects of country stereotyping, bad press, and consumer ethnocentrism on the prices a country can command and be competitive.Design/methodology/approachA total of 767 consumers were given prices for products in 11 different categories, then told each product was made in China. They were then asked how
Ronald Drozdenko, Marlene Jensen
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