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History and Country-of-Origin Effects
Marketing ScienceWe study how the history of foreign invasion affects consumers’ country-of-origin choices in the context of the Chinese automotive market.
Nan Chen, Zemin (Zachary) Zhong
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A Meta-Analysis of Country-of-Origin Effects [PDF]
Journal of International Business Studies, 1995 This note reports a quantitative analysis of the country-of-origin (COO) effect. Based on fifty-two articles or papers containing sixty-nine independent studies and 1,520 effect sizes, an analysis of fifteen study characteristics revealed that country-of-origin effects are only somewhat generalizable.
Robert A Peterson, Alain J P Jolibert
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Overcoming a Negative Country-of-Origin Effect
2015In 1887 the English government passed a law requiring products manufactured outside of England to be labeled with their country of origin in order to protect British products from foreign copycats of lower quality. And still today, the label “Made in… ” — despite its brevity — likely has one of the most significant impacts on people’s perceptions ...
Julia Prats +2 more
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Country of Origin Effects on Consumer Beahvior
SSRN Electronic Journal, 2014This piece of research paper deals with country of origin effects on consumer behavior. It is a review of all the research that has taken place over so many years in this area. It provides an answer that country of origin does effect consumer beliefs, attitudes and perceptions.
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The mediation of trust in country-of-origin effects across countries
Cross Cultural Management, 2014Purpose – This paper aims to investigate if trust plays a mediating role on the country-of-origin (COO) brand reputation and consumer animosity effects in determining consumers’ purchase intentions in both emerging and developed markets. Design/methodology/approach
Nadia Jiménez, Sonia San Martín
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Country-of-Origin Effects of Foreign Direct Investment
Management International Review, 2009Employing detailed industry-level data, this paper examines the country-of-origin effects of foreign direct investment in China. The analysis demonstrates that there are significant differences in behaviour between investors from non-Chinese Western (NCW) source countries and those from Hong Kong, Macau and Taiwan (HMT).
Chengqi Wang +2 more
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Country of Origin Effects of International Market Entry
Journal of Global Marketing, 1996This paper integrates comparative advantage with marketing variables to develop a model of international trade potential. Specifically, the conditions which determine potential trade are factor and transition costs which determine the offer and price and country-of-origin effect which determines consumer protection of imported products and their value.
Shlomo I. Lampert, Eugene D Jaffe
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Effect of Country of Origin on Buying Behaviour
Metamorphosis: A Journal of Management Research, 2006This study on the effects of Country of Origin (COO) on buying behaviour seeks to examine how consumers respond to products imported from another country; designed in one country yet assembled in another country; and manufactured in one country but branded in another.
Prem C. Purwar, Nupur Mathur
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The Erosion of the Country of Origin Effect
Relations industrielles, 2002Over the last two decades, Swedish capital has undergone a rapid internationalization. This has presented a significant challenge to the distinctive nature of the Swedish economy in general and its employment relations system in particular. A key question arising is: to what extent, and in what ways, are Swedish multinationals influenced by the ...
Hayden, A, Edwards, T
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Country-of-Origin Effect and Consumer Ethnocentrism
2019This chapter examines the impact of consumer ethnocentrism and country of origin of a low involvement product on consumer brand perception and purchase behavior in a transitional market setting of Central and Eastern Europe. Data were collected from 317 respondents from an urban population in three large cities in Romania. The results show that country
Bujac, Andreea Ioana +1 more
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