Results 281 to 290 of about 1,163,248 (303)

Country-of-Origin Effect in International Business

2023
Anna Grudecka, Marzanna K. Witek-Hajduk
openaire   +1 more source

COUNTRY OF ORIGIN EFFECT AND BRAND ORIGIN - A LITTERATURE REVIEW APPROACH

European Journal of Economics and Management Sciences, 2022
e Silva Carlos António Pinheiro Francisco, Porfírio José António Ferreira, Mónico Lisete dos Santos Mendes   +2 more
openaire   +1 more source

Country-of-Origin Effects

2016
openaire   +1 more source

Country-of-origin effects in consumer processing of advertising claims

International Journal of Research in Marketing, 2005
Peeter W J Verlegh
exaly  

Reverse Country-of-Origin Effects of Product Perceptions on Destination Image

Journal of Travel Research, 2012
Larry Lockshin
exaly  

Country-of-origin image: measurement and cross-national testing

Journal of Business Research, 2005
Arun Ja Pereira, Chin Chun Hsu, Sumit K Kundu   +2 more
exaly  

Country of origin: A competitive advantage?

International Journal of Research in Marketing, 1999
Jagdish Agrawal
exaly  

Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image

Journal of International Marketing, 2011
George Balabanis, Adamantios Diamantopoulos   +1 more
exaly  

Facets of country image and brand equity: Revisiting the role of product categories in country‐of‐origin effect research

Journal of Consumer Behaviour, 2016
Mikael Andéhn, Fredrik Nordin, Mats E Nilsson   +2 more
exaly  

Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality

Journal of Business Research, 2011
Leila Hamzaoui-Essoussi, Boris P Bartikowski   +1 more
exaly