Results 291 to 300 of about 1,163,248 (303)
Some of the next articles are maybe not open access.

Consumer‐based brand equity and country‐of‐origin relationships

European Journal of Marketing, 2006
Ravi Pappu
exaly  

Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay

Journal of International Marketing, 2012
Nicole Koschate-Fischer   +1 more
exaly  

A dynamic approach to country‐of‐origin effect

European Journal of Marketing, 1998
exaly  

The impact of country of origin in the retail service context

Journal of Retailing and Consumer Services, 1996
exaly  

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