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Headquarters–subsidiary relationships and the country-of-origin effect
2008Purpose – Multinational corporations (MNCs) are often presented as harbingers of global practices, thus promoting a process of convergence between different national business systems. However, this view disregards the fact that MNCs, too, are rooted in countries of origin, and that this may have an enduring influence on the practices employed within ...
Harzing, AW, Noorderhaven, N
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Consumer Perception of Country-of-Origin Effect and Brand Effect
Latin American Business Review, 2000Abstract Both brand information and country-of-origin information are often used by consumers to reduce the complexity of task involved in information processing. This paper investigates both effects on hi-tech products. I find that, overall, both country-of-origin effect and brand effect are statistically significant.
Janikan Supanvanij, Lyn S. Amine
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Cause Related Marketing And Country Of Origin Effect
2010Previous studies suggested that former belief about the country of origin have a role in orienting consumers purchasing decisions. The purpose of this research is to investigate the extent to which the effectiveness of a cause related marketing program (CRM) might be influenced by previous belief about the product country of origin.
BAGHI, ILARIA, TEDESCHI, Marcello
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Reverse country of origin effect
Die Masterarbeit beschäftigt sich mit dem so genannten "Reverse Country of Origin" Effekt. Dieser Terminus beschreibt den Effekt, den ein Marken- oder Produktimage auf das Image eines Landes bzw. eines Ortes ausübt. Das Konzept ist der reziproke Zwilling zum so genannten "Country of Origin" Effekt.openaire +1 more source
An Extended Conceptualization of Country-of-Origin Effects
2014Country-of-origin effect refers to how consumers perceive products emanating from a particular country. In some cases, Country-oforigin information has been found to be more important in affecting product quality assessments than price and brand information.
Swinder Janda, C. P. Rao
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Country-of-Origin and Brand Effects:
Journal of International Consumer Marketing, 1996Sadrudin A. Ahmed, Alain d'Astous
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