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Implementing CRM Systems

2005
Many companies have large expectations of the use of Customer Relationship Management (CRM) systems, expecting to harvest benefits from dialogue marketing and internal knowledge synergies. How should these systems be implemented? And how easy do the benefits come?
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Das CRM-System

2020
Das CRM-System ist in vielen Unternehmen ein intensiv diskutiertes Thema. Haufig bringt es den Protagonisten (Verkaufer, Kunde, Vertriebschef) nicht den Mehrwert, den es bieten konnte, wenn ein adaquates System effizient eingesetzt werden wurde. Dieser Missstand muss fur eine erfolgreiche Digitalisierung im B2B-Vertrieb beseitigt werden.
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Social-CRM-Systeme

2020
Der Einsatz sozialer Medien fur das elektronische Customer-Relationship-Management kann als Social-(Media-)CRM (S-CRM) bezeichnet werden. Viele Unternehmen erkennen erst jetzt zunehmend die damit verbundenen Moglichkeiten zur Kundeninteraktion. Wahrend im privaten Bereich Vieler eine grose Anzahl von Mitgliedern, Followern, Freunden oder Fans bereits ...
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CRM System Implementation in a Multinational Enterprise

2009
The concept of customer relationship management (CRM) resonates with managers in today's competitive economy. As more and more organizations realize the significance of becoming customer-centric in today's competitive era, they embrace CRM as a core business strategy.
Alok Mishra 0001, Deepti Mishra 0001
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CRM Systems Quality Evaluation

XX Brazilian Symposium on Software Quality, 2021
Jhonatan Bernardes Boarim   +1 more
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IMPLEMENTATION OF THE CRM SYSTEM AT THE ENTERPRISE

Herald of Khmelnytskyi National University. Economic sciences, 2022
Working with clients is an integral part of the company’s activities. In today’s world, competition has increased on the market due to an increase in the number of goods and services. As a result, it is more difficult for businesses to find and retain customers.
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CRM Systems in German Hospitals

Journal of Cases on Information Technology, 2005
German public hospitals face governmental and regulatory pressures to implement efficiency and effectiveness metrics, such as the classification of a Diagnosis Related Groups (DRG) system, by the year 2005. The current average patient stay of nine days in German hospitals is relatively high compared to France with 5.5 days and USA with 6.2 days.
Mahesh S. Raisinghani   +5 more
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The role of CRM's in measurement systems

Fresenius' Journal of Analytical Chemistry, 1990
Certified reference materials (CRM's) fulfill various purposes in laboratories: calibration of equipment, verification of accuracy of results, aids in methods or performance improvement where necessary, daily quality control and achievement of traceability to the basic units. These are discussed in detail.
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Customer Perspective of CRM Systems

International Journal of Enterprise Information Systems, 2005
The 1990s has been a boom period of enterprise systems (ES). Many organizations have experienced the technical, integration and business process re-engineering benefits of implementing ES. As of today, a number of ES have been developed, namely customer relationship management systems (CRM) and enterprise resource planning (ERP) systems. In particular,
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CRM-Systeme und Basistechnologien

2002
Der Beitrag gibt einen Uberblick uber Technologien und Systeme, die zur Unterstut­zung von CRM eingesetzt werden konnen und stellt die wichtigsten Funktionalitaten dar. Dazu werden zunachst typische Systemarten im Bereich CRM vorgestellt, klassifiziert und hinsichtlich funktionaler und architektonischer Aspekte beschrieben.
Michael Amberg, Jörg Schumacher
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