Results 51 to 60 of about 17,879 (261)

Innovation in the Face of Necessity: A Mixed‐Method Study of Student's Experience From an Anatomy Education Program Focused on a Near‐Peer Tutoring Module

Clinical Anatomy, EarlyView.
ABSTRACT Following institutional changes that reduced access to cadaveric dissection, Paris‐Saclay University developed a two‐year elective anatomy pathway serving as a longitudinal progression toward near‐peer tutoring (NPT). Designed as a complement to the core curriculum, the program preserves engagement with human dissection while promoting ...
Maud Creze, Thomas Bessede, Florian Petit Lemaire, Olga Avilova, Fabrice Duparc, Sanjib Kumar Ghosh   +5 more
wiley   +1 more source

Impact of Electronic Customer Relationship Management (e-CRM) on Efficiency of Rent-a-Car Sector in Bosnia and Herzegovina

Economic Analysis, 2017
Electronic customer relationship management system (e-CRM) is acknowledged today as obligatory concept of customer relationship management in the world of services.
Almir Peštek, Anđela Lalović
doaj  

Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley   +1 more source

Investment efficiency evaluation of customer relationship management system: theoretical and practical aspects of return on investment methodology application

Business: Theory and Practice, 2008
Customer relationship management (CRM) has been increasingly adopted by companies as the core of IT – driven business strategy and firms have started to invest in CRM. However, the rate of successful CRM implementations is about 30%.
Regina Jasilionienė, Rima Tamošiūnienė   +1 more
doaj  

Inclusive or Inauthentic? Consumer Scepticism Towards LGBTQ‐Themed Cause‐Related Marketing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Cause‐related marketing (CRM) is widely used to signal corporate social responsibility and engage ethically motivated consumers, yet its effectiveness remains contested in identity‐sensitive domains such as LGBTQ inclusion. Drawing on Social Identity Theory and Attribution Theory, this research examines how LGBTQ cause identification ...
Wilson N. Ndasi
wiley   +1 more source

Performance comparison of pressure swing adsorption and amine‐based absorption for synthesis gas purification

The Canadian Journal of Chemical Engineering, EarlyView.
Comparison of PSA and amine‐based absorption for syngas purification shows that PSA offers lower energy intensity, global warming potential, and minimum selling price, making it a more sustainable option. However, absorption achieves higher syngas purity. A GREENSCOPE‐based multi‐criteria assessment guides optimal process selection.
Magno Fonseca Santos, Antonio Esio Bresciani, Rita Maria Brito Alves   +2 more
wiley   +1 more source

When Corporations Nudge for Good: Examining the Effectiveness of Corporate Social Marketing Initiatives in Influencing Intention to Change

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Firms invest heavily in corporate social initiatives (CSIs), yet evidence of behaviour change remains limited. This study examines whether corporate social marketing (CSM) elicits stronger behavioural intentions to change than other CSI formats, such as philanthropy and cause‐related marketing (CRM), and identifies the psychological mechanisms
Paul Blaise Issock Issock
wiley   +1 more source

Digital Product Passports in Fashion: A Strategic Framework for Implementation

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT This study investigates the role of the Digital Product Passport (DPP) in promoting transparency, traceability, and sustainability within the fashion industry. As the fashion sector faces significant environmental and social challenges, including resource depletion, pollution, and unethical labor practices, the DPP offers a potential solution ...
Laura Macchion
wiley   +1 more source

From Ship to Shore: A Review of Vessel‐To‐Grid Bidirectional Charging for Sustainable Maritime Transport

EcoEnergy, EarlyView.
As maritime transport electrifies, bidirectional charging (V2G) offers a dual‐purpose solution for energy resilience and economic viability. This work identifies key technological advancements and lifecycle challenges utilizing practical case studies to demonstrate how V2G systems can drive decarbonization and grid stability in the marine sector ...
Jonathan Bloor, Tamer Kamel, Sarah Fear, Lee J. Durndell   +3 more
wiley   +1 more source

CONSUMER RELATIONSHIP MANAGEMENT SYSTEM: RETAIL BANKING IN RUSSIA

Модернизация, инновация, развитие, 2015
The article represents a post-event comparative analysis of the topical issues of the CRM system development. A new variant of the CRM system solution has been suggested that is a Coupon CRM, the function of which is to form an address offer to a ...
N. V. Keshenkova
doaj