Digital Transformation for Eco‐Innovation: Evidence From Agriculture 4.0 Adoption in Wine Firms
ABSTRACT Firms face a fundamental strategic dilemma: how to align digital transformation with environmental sustainability while maintaining competitive advantage. Drawing on the eco‐innovation and green business strategy literature, this paper investigates how Agriculture 4.0 technologies act as enablers of sustainability strategies.
Alessandro Muscio +2 more
wiley +1 more source
Modeling Within- and Across-Customer Association in Lifetime Value with Copulas
Recent advances in linking Recency-Frequency-Monetary value (RFM) data to Customer Lifetime Value (CLV) in non-contractual settings rely on the assumption of independence between the transaction and spend processes. We propose to model jointly the inter-
Lemmens, A., Croux, C., Glady, N.
core
Examining the Relationship Between Perceived Value and Movie Consumption Behavioral Intention: The Mediating Role of Satisfaction. [PDF]
Zhao N, Zhu X, Pan X.
europepmc +1 more source
ABSTRACT The transition to a circular economy (CE) remains hindered by the lack of practical strategies that simultaneously secure competitiveness and deliver sustainability outcomes for manufacturing organisations. While circular design is often cited as a cornerstone of CE, its concrete role in driving competitive advantage and organisational ...
Shamaila Ishaq +3 more
wiley +1 more source
App-based primary care in South Africa: A conceptual pathway from telemedicine service acceptance to patients' continuance intentions. [PDF]
Van Tonder G, Pentz CD, Du Preez R.
europepmc +1 more source
Harnessing Generative AI for Sustainable Supply Chains: Lean, Circular and Green Perspectives
ABSTRACT Generative artificial intelligence is playing a significant role in the transformation of digital ecosystems by reinventing the processes of content generation, process automation, product innovation and customer experience. At the same time that these technologies are becoming more integrated into routine operations, the focus has shifted to ...
Ashutosh Singh +3 more
wiley +1 more source
Predicting Customer Lifetime Value in Multi-Service Industries
Customer lifetime value (CLV) is a key-metric within CRM. Although, a large number of marketing scientists and practitioners argue in favor of this metric, there are only a few studies that consider the predictive modeling of CLV.
Jong, M.G. de +2 more
core
Improving personalized recommendations system using graph attention networks driven by perceived complexity and innovation. [PDF]
Ullah S +5 more
europepmc +1 more source
ABSTRACT The transition to a circular economy (CE) in the textile and clothing (TC) industry is frequently attributed to sustainability‐oriented innovation (SOI), yet empirical understanding of the systemic conditions under which SOI enables CE remains underdeveloped.
Krishnendu Saha +3 more
wiley +1 more source
Agricultural products: A study on the impact of social presence on customer engagement in livestream marketing. [PDF]
Sun Q, Cao J, Guo C, Shi Y.
europepmc +1 more source

