This study aims to analyze several factors that affect customer loyalty GoRide and GoCar in Surabaya. Several variables such as service quality, perceived value, and customer trust are examined in this study to see their effect on customer loyalty.
Kevin Kevin, Dudi Anandya
doaj +1 more source
Reviewing and conceptualising customer-perceived value [PDF]
Customer-perceived value is of concern for consumers wishing to make sound purchase choices, for practitioners who are keen to improve their customers’ perceptions of value, and for researchers seeking to clarify the conceptual underpinnings of customer-perceived value and its relationship with other marketing variables.
Connie Chang, Sally Dibb
openaire +1 more source
CUSTOMER PERCEIVED VALUE DAN CUSTOMER TRUST: IDENTIFIKASI KEPUASAN DAN LOYALITAS KONSUMEN GO-CAR
Tujuan penelitian ini adalah untuk mengetahui pengaruh customer perceived value dan customer trust terhadap kepuasan dan loyalitas konsumen. Studi kasus pada mahasiswa Universitas sriwijaya kampus Palembang pengguna Go-car.
Yeri Resika +2 more
doaj +1 more source
The study explores the nexus of relationship between Black Friday rituals, customer value and customer loyalty among young adult customers in South Africa.
Tendai Douglas Svotwa +2 more
doaj +1 more source
Customer experience quality: an exploration in business and consumer contexts using repertory grid technique [PDF]
This study proposes a conceptual model for customer experience quality and its impact on customer relationship outcomes. Customer experience is conceptualized as the customer’s subjective response to the holistic direct and indirect encounter with the ...
Clark, Moira +6 more
core +1 more source
Management research is allocating energies to seek ways to improve organizational performance. Branding has become a significant phenomenon that academicians and scholars have studied.
Yonggang Qiao, Xirui Yin, Gao Xing
doaj +1 more source
Model Keterkaitan Persepsi Nilai, Citra Merek, Kepuasan dan Loyalitas Pelanggan Rumah SakitModel Keterkaitan Persepsi Nilai, Citra Merek, Kepuasan dan Loyalitas Pelanggan Rumah Sakit [PDF]
To maintain the continuity of a business/service is important to retain existing customers. It is necessary to see what factors affect customer loyalty.
Elsa Luvia Harmen +2 more
doaj +1 more source
The Impact of the Service Innovativeness on Perceived Overall Service Quality, Customer Loyalty and Perceived Customer Value in Shopping Sites [PDF]
Associated with the change of lifestyle, due to reasons such as time constraints, information access, and alternatives comparison easiness, consumers prefer directed shopping on the internet. Shopping is done along with the initiation by the internet, in
Emine Senbabaoglu
core +1 more source
Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [PDF]
Introduction: The primary goal of sustainable businesses is to create superior value for customers and gain value from them. That is, to achieve success, companies need to create value for customers as they create their own values for the company. The co-
Amir Ranjbarian +3 more
doaj +1 more source
Exploring the customer perceived values as antecedent of purchase behavior [PDF]
Today, more than ever we see an increase in the importance of customer-orientation, and it's consideration as an important competitive advantage of organizations and its role in business success and development. The aim of this study is to survey a development of customer-oriented culture in chain stores, and also to discuss the relationships between ...
nabi Allah Dehghan +2 more
openaire +2 more sources

