Results 11 to 20 of about 3,033 (291)
Credibility-based knowledge graph embedding for identifying social brand advocates [PDF]
Frontiers in Big DataBrand advocates, characterized by their enthusiasm for promoting a brand without incentives, play a crucial role in driving positive word-of-mouth (WOM) and influencing potential customers.
Bilal Abu-Salih +5 more
doaj +2 more sources
From customer loyalty to social advocacy [PDF]
Journal of Direct, Data and Digital Marketing Practice, 2012 This paper highlights research into the improved effectiveness shopper insights can bring to social marketing programmes. By targeting known customers through their purchase history and identifying those active and influential in social media, brands can encourage greater levels of advocacy and generate a substantial and long-sustaining lift in sales ...
Matthew Keylock, Malcolm Faulds
openalex +2 more sources
Endorser attributes, customer experience, and brand advocacy in the Vietnamese personal care market [PDF]
Innovative MarketingType of the article: Research Article AbstractAs influencer marketing intensifies within the hyper-competitive personal care industry, selecting the optimal brand endorser ranging from high-profile celebrities to niche social media influencers has ...
Thuy Duong Pham +2 more
doaj +2 more sources
Brand advocacy and customers loyalty of banks in Nigeria
Journal of Global Economics and Business, 2023 The study examined the effects of brand advocacy on customer loyalty of selected banking industry in Delta State. The specific objectives are to, determine the effects of brand advocacy on customer loyalty of selected banks in Delta State and ascertain the effects of online customer reviews on customer loyalty of selected banks in Delta State.
Eluemuno Ephraim Nwabuzo +2 more
openalex +3 more sources
Brand advocacy in the frontline: how does it affect customer satisfaction? [PDF]
Journal of Service Management, 2018 Purpose Many organizations expect their service engineers, or frontline employees (FLEs), to behave as brand advocates by engaging in favorable communication about the brand and its offerings toward customers. However, this approach is not without risk as customers may be disappointed or even frustrated with brand advocacy behavior in many service ...
Jeroen Schepers, Edwin J. Nijssen
openalex +4 more sources
The influence of Customer Advocacy to Purchase Intentions in Green Packaging
Journal of Physics: Conference Series, 2020 Abstract The innovation in green packaging is growing rapidly amid the rise of going green behavior. Garbage is one of the most concrete problems in the world. We aim this research in calculating a potential in green packaging business as a supplier. We use 109 samples calculated by slovin’s method.
Bram Rahadian +3 more
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Elevating Customer Brand Advocacy Through Owned Social Media Content
Journal of Theoretical and Applied Electronic Commerce ResearchThis study examines the relationship between personal values embedded in brand-owned social media (OSM) messages and customer brand advocacy (CBA) using text mining data of tweets from Fortune 500 companies. We employ an economics approach to examine how
Ari Irawan, Julian Ming-Sung Cheng
doaj +2 more sources
EXPERIENCE TO ADVOCACY: DESTINATION IMAGE, CUSTOMER SATISFACTION, AND E-WOM
International Conference of Business and Social SciencesThis study examines the effects of experiential marketing and destination image on electronic word of mouth, with customer satisfaction as a mediating variable, in the context of Wisata Susur Sungai, a tourist destination in Banjarmasin City. A quantitative approach was employed, with a sample of 160 respondents completing a questionnaire using a ...
Gina Rahmiyanti +1 more
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A model of consequences of customer advocacy orientation
Journal of Marketing & Distribution, 2020 Takashi Yamaoka
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