Results 41 to 50 of about 777,110 (284)
Customer experience and satisfaction in coffee consumption: an experiential marketing perspective
Cogent Business & ManagementThe purpose of this study was to explore structural relationships among customer experience, customer satisfaction, advocacy and repurchase intentions—with emphasis on the mediating effect of tourist satisfaction on relations (1) between customer ...
Supawat Meeprom, Akkhaporn Kokkhangplu
doaj +1 more source
A Model for Multilevel Advocacy Evaluation [PDF]
, 2009 · The Colorado Trust provided three years of general operating support to nine advocacy organizations working to increase access to health through policy change work.
Reed, Ehren D. +3 more
core +1 more source
Teaching Advocacy in Early Years Initial Teacher Education Programmes [PDF]
, 2009 Teacher education programmes in the United States and in England with early childhood certification usually include courses with topics such as early childhood theory and curriculum, child development, model programs, and history of early childhood ...
Liebovich, Betty +4 more
core +1 more source
Expanding Organizational Advocacy Capacity: Reflections From the Field [PDF]
, 2011 · Organizational advocacy capacity is an increasingly important area of inquiry, raising questions about the opportunities (and limits) for achieving and sustaining policy change.
Gardner, Annette +7 more
core +1 more source
Endorser attributes, customer experience, and brand advocacy in the Vietnamese personal care market [PDF]
Innovative MarketingType of the article: Research Article AbstractAs influencer marketing intensifies within the hyper-competitive personal care industry, selecting the optimal brand endorser ranging from high-profile celebrities to niche social media influencers has ...
Thuy Duong Pham +2 more
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa +1 more
wiley +1 more source
The Effects of Customer Advocacy on Brand Reputation: A Case Study in Higher Education
, 2022 The purpose of this study is to understand the relationship between customer advocacy and brand reputation in a non-profit context, specifically using Texas Christian University (TCU) as a case study.
Mistrot, Meredith
core
AI &Innovation, EarlyView.ABSTRACT This study examines how organizations advance in their use of Generative AI (GenAI) tools after initial adoption with particular attention to the dynamics of trust, cultural resistance, and feedback mechanisms. Grounded in organizational learning theory and institutional theory, we propose a framework that captures the factors influencing how ...
Surajit Bag +3 more
wiley +1 more source
A study of touchpoints adaptability at Helsinki airport: from customer experience perspective [PDF]
, 2014 Touchpoints design is the crucial parts of service design because touchpoints are the interface of service that customers have direct interaction. The quality of touchpoints affects directly to customer experience.
Su, Jinyi
core +2 more sources
A machine learning framework for classifying customer advocacy in sustainable supply chains
Supply Chain AnalyticsSustainable supply chain management plays a pivotal role in shaping corporate reputation and enhancing customer loyalty in the contemporary market.
Brintha Rajendran +2 more
doaj +1 more source