Results 21 to 30 of about 777,110 (284)
Natural language inference model for customer advocacy detection in online customer engagement
Machine Learning, 2023 AbstractOnline customer advocacy has developed as a distinctive strategic way to improve organisational performance by fostering favourable reciprocal affinitive customer behaviours between the business and its customers. Intelligent systems that can identify online social advocates based on their social interaction and long-standing conversations with
Bilal Abu-Salih +6 more
openaire +2 more sources
Promoting customer advocacy in the ride-hailing sector: A generational cohort perspective
South African Journal of Economic and Management Sciences, 2023 Background: Growth in the ride-hailing sector has contributed to intense competition among Transportation Network Companies (TNCs), with many new platforms entering the market and TNC brands aiming to achieve market dominance.
Estelle van Tonder, Daniel Petzer
doaj +1 more source
AI-driven electronic customer relationship management and brand advocacy: The mediating role of consumption values in Vietnam’s digital banking sector [PDF]
Innovative MarketingType of the article: Research Article AbstractThe rapid adoption of artificial intelligence in digital banking is transforming how financial institutions manage customer relationships and encourage customer advocacy.
Nguyen Ha Thach +5 more
doaj +1 more source
International Journal of Home Economics, Hospitality and Allied Research, 2022 This study focused on the influence of relationship marketing on customer loyalty in chain fast food establishments in Umuahia, Abia State. Specifically, the study determined the influence of trust on brand attachment; relationship commitment on brand ...
Iheanyi B. Anyanwu +2 more
doaj +1 more source
Jurnal Benefita, 2020 This research was conducted to test and analyze the influence of market orientation on customer advocacy in choosing Maitreyawira Batam senior high school. This study presents three dimensions of market orientation as an independent variables (competitor
Wazuriawati Wazuriawati, Ibnu Harris
doaj +1 more source
Determining the indirect value of a customer [PDF]
, 2008 The issue of accountability in marketing has led to a substantial and growing body of work on how to value customer relationships. Net present value methods (customer lifetime value / customer equity) have emerged as generally preferred ways to assess
Ryals, Lynette
core +1 more source
Russian Journal of Agricultural and Socio-Economic Sciences, 2021 COVID – 19 pandemic comes up with chaos everywhere, especially in the economy. So much shifting has been occurring; the digital market is one of many things that a company should strive for, an example of shifting amidst the COVID – 19 pandemic.
Suryono I.A. +2 more
doaj +1 more source
Family Advocacy Model Research [PDF]
, 2022 Family Advocacy is a community based, state-wide disability advocacy agency, funded by state and federal funding programs to promote the rights and interests of people with developmental disability across NSW. The work undertaken by Family Advocacy NSW
Gendera, Sandra ; https://orcid.org/ +1 more
core +1 more source
Effective Advocacy Evaluation: The Role of Funders [PDF]
, 2009 · This article addresses the role of funders in supporting advocacy and advocacy evaluation work. · The growth and strengthening of the advocacy evaluation field has lessened the “hard to measure” stigma attached to advocacy grantmaking.
Johanna Morariu +3 more
core +1 more source
Jurnal Manajemen, 2019 This study aims to investigate the effect of brand image, perceived value, and loyalty programs on satisfaction and the effect of satisfaction with customer advocacy on Garuda Indonesia airways customers.
Margaretha Pink Berlianto
doaj +1 more source