Results 11 to 20 of about 777,110 (284)
An examination of customer advocacy in a services context [PDF]
, 2012 Customer advocacy involves strong and passionate recommendations being made by customers. However, there is little published research indicating how and why customers act as advocates for service providers for whom they have strong feelings. The primary aim of this research is to investigate the characteristics of and the contributors to customer ...
Liu, Dan
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العلاقة بيـن إدراک عملاء المطاعم بمدينة المنصورة لابتکارية المطعم ودفاعهم عنه: الدور الوسيط لارتباط العملاء والمعدل لانفتاحهم على الخبـرة في ظل أزمة فيـروس کورونا COVID-19 [PDF]
المجلة العربية للإدارة, 2023 فرض انتشار فيـروس کوروناCOVID-19 تحدياً کبيـراً أمام قطاع الخدمات وخصوصاً قطاع المطاعم في الآونة الأخيـرة، وبما يستتبع ضرورة بحث مقدمي الخدمات عن حلول ابتکارية للخروج من تلک الأزمة، فيشيـر الباحثون إلى أن الابتکار يعتبـر أحد السبل الأساسية للتعامل مع ...
محمد عبد النبي خشان
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Elevating Customer Brand Advocacy Through Owned Social Media Content
Journal of Theoretical and Applied Electronic Commerce ResearchThis study examines the relationship between personal values embedded in brand-owned social media (OSM) messages and customer brand advocacy (CBA) using text mining data of tweets from Fortune 500 companies. We employ an economics approach to examine how
Ari Irawan, Julian Ming-Sung Cheng
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Antecedents of brand advocacy in online food delivery services: An empirical investigation [PDF]
Innovative Marketing, 2022 Building a solid relationship between a brand and customers has become increasingly prevalent in a firm’s marketing strategy. It has led to a broader and deeper exploration of developing customer relationships by industry practitioners and academic ...
Oranich Kumgliang, Anon Khamwon
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Customer value co-creation behavior : scale development and validation [PDF]
, 2013 This investigation reports a series of four studies leading to the development and validation of a customer value co-creation behavior scale. The scale comprises two dimensions: customer participation behavior and customer citizenship behavior, with each
Yi, Youjae, Gong, Taeshik
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Organizations and Markets in Emerging Economies, 2023 The present study examines the influence of perceived procedural justice (PPJ) on four fundamental dimensions of customer citizenship behaviours (helping other customers, advocacy, customer tolerance, and feedback) and the mediating role of customer ...
Ahmed Hassaan Ali, Jing Song
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Customer relationship management for brand commitment and brand loyalty [PDF]
, 2015 This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Wali, Andy Fred +2 more
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Experiential Marketing Dynamics: Multiple mediator analysis of the experiential marketing - purchase intentions relationship [PDF]
المجلة العلمية للدراسات والبحوث المالية والتجارية, 2021 Purpose: This paper aims to test the claimed influence of Experiential Marketing (EM) on consumers' purchasing intentions of smartphones. The study also examines the mediating roles of customer satisfaction, brand loyalty, brand advocacy, and brand ...
Hend Hassan, Ahmed Abdelkader
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Behavioral Sciences, 2022 This research study aims to investigate the relationship between corporate social responsibility (CSR)-related communication on social media and brand advocacy behavior of retail banking customers in a developing country.
Shijiao Huang +6 more
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From customer loyalty to social advocacy [PDF]
Journal of Direct, Data and Digital Marketing Practice, 2012 This paper highlights research into the improved effectiveness shopper insights can bring to social marketing programmes. By targeting known customers through their purchase history and identifying those active and influential in social media, brands can encourage greater levels of advocacy and generate a substantial and long-sustaining lift in sales ...
Matthew Keylock, Malcolm Faulds
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