Results 31 to 40 of about 777,110 (284)

Impact of Perceived CSR on Brand Equity through Brand Admiration and Customer Advocacy Behavior; Moderating Role of Brand Attitude and Customer Loyalty

Sustainable Business and Society in Emerging Economies, 2021
This study intends to explore the positive impact of perceived Corporate Social Responsibility (CSR) on brand equity with respect to behaviors and emotions.
Mashari Mahmood, Amna Niazi, Waheed Asghar, Mujahid Hussain   +3 more
doaj   +1 more source

O COMPROMETIMENTO E SEUS EFEITOS SOBRE A SATISFAÇÃO DE CLIENTES, A INTENÇÃO EM DEFENDER A MARCA E A INTENÇÃO DE RECOMPRA EM SERVIÇOS DE ENSINO

Revista Gestão Universitária na América Latina, 2018
In service education firms, student commitment with the brand of the university is a differentiator from the competitors. This paper aimed to verify the impact of affective, calculative and normative commitment on customer satisfaction, advocacy ...
Vinicius Zanchet de Lima, Gabriel Sperandio Milan, Ana Paula Graciola, Deonir De Toni   +3 more
doaj   +1 more source

The solutions to improve CSR activities for Vietnam enterprises: Evidence from Ho Chi Minh City Power Corporation (EVNHCMC)

Tạp chí Phát triển và Hội nhập, 2023
CSR activities are very important not only to generate stakeholder attitudes and behaviors but also, over the long run, to build corporate/brand image, strengthen stakeholder–company relationships, and enhance stakeholders’ advocacy behaviors ...
Nga Tuyet Thi Nguyen, Huyen Ngoc Thi Nguyen   +1 more
doaj   +1 more source

Cross-functional issues in the implementation of relationship marketing through customer relationship management [PDF]

, 2001
There is a major change in the way companies organise themselves as firms switch from product-based to customer-based structures. A key driver of this change is the advent of Customer Relationship Management which, underpinned by information systems ...
Ryals, Lynette, Knox, Simon
core   +1 more source

Evolutionary framework of hierarchy of effects models: exploring relevance in the shifting of customer path [PDF]

Vilakshan (XIMB Journal of Management), 2022
Purpose – The hierarchies of effects models have been perpetually updated across different time period. Ever since the evolution of the primary customer path indicated through the Attention, Interest, Desire, Action model in the 1900s, the hierarchical ...
Rishi Chakravarty, Nripendra Narayan Sarma   +1 more
doaj   +1 more source

Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing

Journal of Business Research, 2021
Marketing managers strive to build branded experiences that both excite and engage their customers in novel ways in order to enhance attitudes and encourage positive behaviors towards their brands. As it offers immersive and interactive encounters, Virtual Reality (VR) technology is a promising tool for managers to create these experiences, evidenced ...
de Regt, Anouk, Plangger, Kirk, Barnes, Stuart J.   +2 more
openaire   +4 more sources

From Parasocial Relationships to eWOM Advocacy Intention: Customer Engagement and Perceived Brand Transparency in Influencer-Mediated Social Commerce

Journal of Theoretical and Applied Electronic Commerce Research
Influencer-mediated social commerce has become a prominent environment in which consumers encounter brands through influencer recommendations, livestreaming, short videos, sponsored posts, and socially embedded interactions. Although influencer campaigns
Ming-Hsuan Wu
doaj   +1 more source

New perspectives on the role of customer satisfaction and commitment in promoting customer citizenship behaviours

South African Journal of Economic and Management Sciences, 2018
Background: It is widely accepted that the relationship quality dimensions of customer satisfaction and commitment may impact on customer citizenship behaviour. The positive effect of customer satisfaction on customer commitment is also undisputed within
Estelle van Tonder, Leon T. de Beer
doaj   +1 more source

Feeling good and doing more: How does the customer respond to pro-customer deviance in the context of hospitality

Frontiers in Psychology, 2022
Guided by the service-dominant logic, hospitality employees have to occasionally engage in pro-customer deviance to offer customized service. While pro-customer deviance has been linked with several customer attitudinal outcomes, the different customers'
Yiyu Ji, Xiaoyan Xu, Jingshu Ji
doaj   +1 more source

Measuring the Impacts of Advocacy and Community Organizing: Application of a Methodology and Initial Findings [PDF]

, 2009
· The increasing emphasis by funders on strategic grantmaking and measurable outcomes may be a disincentive to support policy and advocacy work, because of the perception that outcomes can be difficult to assess.
Lisa Ranghelli, Ranghelli, Lisa
core   +1 more source