Results 251 to 260 of about 3,033 (291)

Setting New Standards for Customer Advocacy

Journal of Business Strategy, 1993
As the personal computer marketplace becomes increasingly competitive and PCs become more of a commodity, computer companies are finding that creating innovative technology alone is no longer enough to succeed. Companies must be viewed as value leaders that are customer‐driven instead of technology‐driven.
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Does restaurant innovativeness influence customer advocacy? The roles of self-image congruity and customer engagement

Journal of Hospitality and Tourism Insights, 2023
PurposeStudies have explored the determinants of customer advocacy because of customer advocacy's vital role in improving the efficiency and effectiveness of marketing. The current research complements the existing literature in the hospitality field by examining the association between restaurant innovativeness and customer advocacy while also ...
Hsiu-Yu Teng, Chien-Yu Chen, Tien-Cheng Han   +2 more
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Does justice affect brand advocacy? Online brand advocacy behaviors as a response to hotel customers’ justice perceptions

Journal of Retailing and Consumer Services, 2023
This study focuses on customers' information-sharing behavior in the context of online brand advocacy behavior regarding hotel brands. We aim to explain hotel customers' online brand advocacy behavior through three-sided justice evaluations (i.e., justice for employees, justice for the self, and global belief in a just world), and their hotel ...
Nilsah Cavdar Aksoy, Nihal Yazici
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Customer advocacy and the impact of B2B loyalty programs

Journal of Business & Industrial Marketing, 2008
Purpose – The purpose of this article is to explore linkages between committed customers and their willingness to serve as advocates and investigate the moderating influence of B2B loyalty programs toward supporting customer advocacy behaviors.Design/methodology/approach – A model was developed to assess linkages between customer commitment and an ...
Russell Lacey, Robert M. Morgan
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Customer Advocacy: A New Era in Marketing?

Journal of Public Policy & Marketing, 2005
have been active as a marketing researcher since 1964, ormuch of what Wilkie and Moore (2003) call Eras III andIV of scholarly research. The field of management sci-ence in marketing has grown in both scope and impact dur-ing this time. My work has been centered on new productdevelopment, with models from assessor to informationacceleration.
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Influencing Factors of Customers Brand Advocacy Starbucks

Paradoks : Jurnal Ilmu Ekonomi
This study aims to determine the influence of Brand Experience (Sensory, Affective, Behavioral, and Intellectual) on Customer Satisfaction. Brand Trust and Brand Loyalty on Brand Advocacy. Customer Satisfaction, Brand Trust and Brand Loyalty as Mediating Variable.
Angela Eunike Fortunatus, Margaretha Pink Berlianto   +1 more
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Test of Mediation and Moderation between Employee Empathy and Customers’ Advocacy

Abasyn Journal of Social Sciences, 2020
This study examined the impact of employee empathy on customers’ advocacy directly and indirectly through customers’ loyalty. Moreover, the interacting effect of customers’ trust was verified between the association of customers’ loyalty and advocacy. The attributes of the proposed model were examined in the context of first line employee and patients’
Sajjad Ahmad Afridi, Asad Shahjehan, Maqsood Haider, Dr Uzma Munawar   +3 more
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Customer Journey Mapping as an Advocacy Tool for Disabled People

Social Marketing Quarterly, 2012
Customer journey mapping originated as a market research tool to help commercial businesses understand consumers’ motivations and behaviors. More recently, customer journey mapping has been used by the public sector to identify ways of understanding citizens’ experiences of public services, with the aim of both improving the quality of public services
Adam Crosier, Alison Handford
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Modeling customer advocacy: a PLS path modeling approach

Journal of Strategic Marketing, 2014
This paper aims to model customer advocacy (CA) and provide empirical evidence for the fact that if a service company advocates for the best interests of its customers, they will reciprocate with stronger loyalty and advocacy for the company. The paper adopted partial least square (PLS) path modeling to test the hypotheses (sample size 575).
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Relationship Marketing and Customer Advocacy

Customer advocacy have compelling evidence in the business sector that may influence prospective customers to purchase a company's products and services. It is a recommendation of a product, service, or brand based on its performance that spreads by word-of-mouth.
Timilehin Olasoji Olubiyi, Ezekiel Olakunle Oluwabiyi   +1 more
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