Results 21 to 30 of about 3,033 (291)
Exploring Social Sharing Value: Effects on Customer Attitudes and Behaviors in Restaurant Livestreaming [PDF]
Behavioral SciencesIn China, the integration of livestreaming into restaurant marketing has transitioned from mere entertainment to a vital business tool. This study examines the influence of social sharing value (SSV) on customer attitudes and behavioral intentions within
Zihan Yang, Vincenzo Liu, Chan Lyu
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Antecedents of brand advocacy in online food delivery services: An empirical investigation [PDF]
Innovative Marketing, 2022 Building a solid relationship between a brand and customers has become increasingly prevalent in a firm’s marketing strategy. It has led to a broader and deeper exploration of developing customer relationships by industry practitioners and academic ...
Oranich Kumgliang, Anon Khamwon
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Organizations and Markets in Emerging Economies, 2023 The present study examines the influence of perceived procedural justice (PPJ) on four fundamental dimensions of customer citizenship behaviours (helping other customers, advocacy, customer tolerance, and feedback) and the mediating role of customer ...
Ahmed Hassaan Ali, Jing Song
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Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing [PDF]
Journal of Business Research, 2021 Marketing managers strive to build branded experiences that both excite and engage their customers in novel ways in order to enhance attitudes and encourage positive behaviors towards their brands. As it offers immersive and interactive encounters, Virtual Reality (VR) technology is a promising tool for managers to create these experiences, evidenced ...
de Regt, Anouk +2 more
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Development of a Scale for Customer Advocacy Orientation
Journal of Marketing & Distribution, 2020 Takashi Yamaoka
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Customer advocacy and brand development [PDF]
Journal of Product & Brand Management, 2006 PurposeThe purpose of this article is to define and explore the strategic value of customer advocacy through the lens of the brand management literature.Design/methodology/approachThe paper reviews recent analysis of the value and vulnerabilities of brands and branding in order to understand why customer advocacy is becoming an attractive strategic ...
Lawer, Christopher, Knox, Simon
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International Journal of Home Economics, Hospitality and Allied Research, 2022 This study focused on the influence of relationship marketing on customer loyalty in chain fast food establishments in Umuahia, Abia State. Specifically, the study determined the influence of trust on brand attachment; relationship commitment on brand ...
Iheanyi B. Anyanwu +2 more
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Evolutionary framework of hierarchy of effects models: exploring relevance in the shifting of customer path [PDF]
Vilakshan (XIMB Journal of Management), 2022 Purpose – The hierarchies of effects models have been perpetually updated across different time period. Ever since the evolution of the primary customer path indicated through the Attention, Interest, Desire, Action model in the 1900s, the hierarchical ...
Rishi Chakravarty +1 more
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Jurnal Benefita, 2020 This research was conducted to test and analyze the influence of market orientation on customer advocacy in choosing Maitreyawira Batam senior high school. This study presents three dimensions of market orientation as an independent variables (competitor
Wazuriawati Wazuriawati, Ibnu Harris
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Russian Journal of Agricultural and Socio-Economic Sciences, 2021 COVID – 19 pandemic comes up with chaos everywhere, especially in the economy. So much shifting has been occurring; the digital market is one of many things that a company should strive for, an example of shifting amidst the COVID – 19 pandemic.
Suryono I.A. +2 more
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