Results 31 to 40 of about 3,033 (291)
Jurnal Manajemen, 2019 This study aims to investigate the effect of brand image, perceived value, and loyalty programs on satisfaction and the effect of satisfaction with customer advocacy on Garuda Indonesia airways customers.
Margaretha Pink Berlianto
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Frontiers in Psychology, 2022 Guided by the service-dominant logic, hospitality employees have to occasionally engage in pro-customer deviance to offer customized service. While pro-customer deviance has been linked with several customer attitudinal outcomes, the different customers'
Yiyu Ji, Xiaoyan Xu, Jingshu Ji
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Revista Gestão Universitária na América Latina, 2018 In service education firms, student commitment with the brand of the university is a differentiator from the competitors. This paper aimed to verify the impact of affective, calculative and normative commitment on customer satisfaction, advocacy ...
Vinicius Zanchet de Lima +3 more
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South African Journal of Economic and Management Sciences, 2018 Background: It is widely accepted that the relationship quality dimensions of customer satisfaction and commitment may impact on customer citizenship behaviour. The positive effect of customer satisfaction on customer commitment is also undisputed within
Estelle van Tonder, Leon T. de Beer
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Hotel business: customer loyalty management [PDF]
E3S Web of Conferences, 2022 The relevance of the chosen direction of the research is due to the need to develop modern marketing management technologies for the adaptation, survival and further development of hotel and restaurant industry, taking into account the fact that the ...
Kuzubov Alexey, Maksimenko Aleksandr
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A Study of Indonesia Original Brands Financial Performance
Indonesian Journal of Business and Entrepreneurship, 2020 This research aimed at analyzing the influence of Indonesia Original Brand Index (IOB) on financial performance, which is measured by profitability and market value.
Josua Tarigan +3 more
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Yamaoka, T. (2023). Customer Advocacy Orientation. Yuhikaku. (In Japanese)
Maketingu JanaruJoji Ono
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Customer experience and satisfaction in coffee consumption: an experiential marketing perspective
Cogent Business & ManagementThe purpose of this study was to explore structural relationships among customer experience, customer satisfaction, advocacy and repurchase intentions—with emphasis on the mediating effect of tourist satisfaction on relations (1) between customer ...
Supawat Meeprom, Akkhaporn Kokkhangplu
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Journal of Indonesian Economy and Business, 2022 Introduction/Main Objectives: This research aims to study the important factors behind achieving the e-advocacy leverage capacity that determines the success of a business in the sphere of digital marketing.
Ahmad Ikhwan Setiawan +3 more
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DIFFERENCES INDUSTRY PATTERNS BASED ON MILLENNIAL CUSTOMER PATH AT FAST FOOD RESTAURANTS
AGRISE, 2022 Marketing 4.0 forms a new customer path, which was previously 4A (aware, attitude, act, act again) to 5A (aware, appeal, ask, act, advocate). The main goal of the 4A is for customers to become loyal to a brand.
Archippus Christopher Hendra +2 more
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