Results 81 to 90 of about 4,327,529 (241)

Who Are the Consumers of European Farmers' Markets? A Cross‐Country Analysis

Agribusiness, EarlyView.
ABSTRACT With substantial growth in the number of farmers' markets (FMs) in developed countries, the number of consumers visiting FMs is also increasing. This study comparatively assesses the consumers of FMs in three European countries where FMs traditionally play a distinctive role in food supply chains.
Áron Török, Gréta Maró, Zsófia Jámbor, Zalán Márk Maró, Barbara Tocco, Péter Balogh, Péter Czine   +6 more
wiley   +1 more source

Testing the Marketing Performance of German Wheat Farmers

Agribusiness, EarlyView.
ABSTRACT This paper analyses the marketing performance of wheat farmers in Germany. Wheat sales data from 465 individual farms over a 12‐year period are used to test against different market benchmarks. Market benchmarks are constructed by simulating passive trading agents using regional wheat prices.
Franziska Potts, Jens‐Peter Loy
wiley   +1 more source

The Effect of Customer Inertia and Brand Association on Customer Forgiveness Behavior: The Mediating Role of Customer Loyalty and the Moderating Role of Brand Reputation [PDF]

‫مدیریت بازرگانی
ObjectiveThis study aims to examine the influence of customer inertia and brand association on customer forgiveness behavior, with customer loyalty assessed as a mediating variable and brand reputation as a moderating factor.
Mohammad Hossein Khasmafkan-Nezam, Sajjad Khani Pordanjani   +1 more
doaj   +1 more source

Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language

Agribusiness, EarlyView.
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak, Claudia Bazzani, Andreas C. Drichoutis   +2 more
wiley   +1 more source

Assessing the Influence of Co-creation on the Customer Behavior of Five-star Hotels in Cairo [PDF]

Journal of Tourism, Hotels and Heritage
The study aims to identify Assessing the influence of co-creation on the customer behavior of a five-star hotel in Cairo. To achieve the research objective, a questionnaire was designed, which included two main axes: (co-creation) as the independent ...
Safwat Darwesh
doaj   +1 more source

Regional Differences in U.S. Consumer Preferences for Native Woody Shrubs With Varying Aesthetic Characteristics

Agribusiness, EarlyView.
ABSTRACT Native plants offer a variety of aesthetic (e.g., fall colour, fruit, flowers) and functional benefits (e.g., pollinator friendly, wildlife friendly, water management). How these benefits influence consumer choice and perceived value of native versus introduced plants is not well understood.
Alicia Rihn, Ariana P. Torres, Sue Barton, Bridget K. Behe   +3 more
wiley   +1 more source

RFMVDA: An Enhanced Deep Learning Approach for Customer Behavior Classification in E-Commerce Environments

IEEE Access
Customer Relationship Management (CRM) systems, widely used in enterprises, have evolved into Software-as-a-Service (SaaS) platforms. With the advent of Customer Data Platforms (CDP), these systems continuously store customer behavior data for purposes ...
Kwanhee Kim, Mingyu Jo, Ilkyeun Ra, Sangoh Park   +3 more
doaj   +1 more source

CUSTOMER BEHAVIOR TRANSFORMATION: HISTORY AND TODAY

Вестник Российского экономического университета имени Г. В. Плеханова, 2018
The current stage of economics development is characterized by high interest in studying economic theory. A key aspect of this theory is studying customer behavior. When Russian economy overcame the economic crisis, the study of issues of the consumption
N. V. Barinova
doaj   +1 more source

Analyzing the impact of loyalty card programs on customer behavior: insights from the Albanian market. [PDF]

F1000Res, 2023
Myftaraj E, Trebicka B.
europepmc   +1 more source

Does a Specialized Niche Market Vegetable Processor Enjoy Bargaining Power?

Agribusiness, EarlyView.
ABSTRACT Agribusiness companies may achieve competitive advantage through specialization within niche markets. One such niche is the fresh‐cut fruit and vegetable market, which has been steadily growing in Germany. This study examines whether the specialization of a German fresh‐cut producer grants it with market power within this niche market.
Nikolas Bublik, Franziska Mittag, Laura Hellstern, Sebastian Hess   +3 more
wiley   +1 more source