Results 81 to 90 of about 32,116 (267)

U.S. Consumers Sometimes Prefer Seemingly Redundant Labels

open access: yesAgribusiness, EarlyView.
ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and
Jackson Lusk   +2 more
wiley   +1 more source

Video and Text‐Based Supplemental Health Information and Consumer Willingness to Pay for Nutrient‐Enhanced Eggs

open access: yesAgribusiness, EarlyView.
ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor   +3 more
wiley   +1 more source

The Research on the Influence of Customer-to-Customer Interaction on Customer Citizenship Behavior

open access: yesModern Marketing, 2017
顾客在服务传递与生产消费中扮演多种角色,在任何服务中都不可避免地有一定程度的顾客参与。在大多数的服务环境中,他们一同接受或者共同创造服务;当然也有可能在服务环境中等待其他顾客享受服务。以上几种情景顾客们都位于服务现场,他们可能减少或者增加其他顾客对服务质量的感知;许多情况下,顾客除了与服务环境中的人员相互影响外甚至还与其他顾客间相互影响。本次研究的基本内容是:围绕顾客间互动、社会情感支持、工具性支持以及顾客公民行为四者的联系,着重探讨顾客间互动对顾客公民行为的影响。研究采用问卷调查法,通过AMOS对数据进行实证分析,研究结果表明,顾客间互动以社会情感支持和工具性支持为媒介影响顾客公民行为。 Customers carry multiple roles in the process of ...
openaire   +1 more source

Mapping the Innovation DNA of Agribusiness Firms: A Multi‐Method Analysis of Strategic Capabilities and Performance

open access: yesAgribusiness, EarlyView.
ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa   +1 more
wiley   +1 more source

Is Precision Agriculture Technology Adoption Persistently Overestimated?

open access: yesAgribusiness, EarlyView.
ABSTRACT Precision agriculture is sometimes assumed to diffuse steadily over time, and industry planning frequently extrapolates early adoption trends forward. This study evaluates the accuracy of such expectations by comparing agricultural input dealers' forecasts of future service offerings with the actual levels of offerings that dealerships ...
Trey Malone   +5 more
wiley   +1 more source

Jay-Customer Behavior's Influence on Job Stress and Customer Orientation: Perceived Organizational Support's Moderating Effect

open access: yesAsia Marketing Journal
The study aimed to analyze jay-customer behavior's impact on service industry employees' job stress to understand the importance of personnel management.
Li Mei Liu, Seong Ho Lee, Jin Choi
doaj   +1 more source

Editorial: Omnichannel Customer Behavior: New Questions in the Age of Agility. [PDF]

open access: yesFront Psychol, 2021
Reinares-Lara E   +3 more
europepmc   +1 more source

The Effect of Customer Citizenship Behavior and Customer Entitlement

open access: yesInternational Journal of Business and Management
A pro-social behavior can increase an individual’s sense of entitlement and influence the person to engage in unethical behavior. However, limited studies have investigated the impact of customer citizenship behavior on customer entitlement.
Koryoe Anim-Wright, Rhodalene Amartey
openaire   +1 more source

Home - About - Disclaimer - Privacy