Results 1 to 10 of about 5,374,437 (289)

EXPLORING THE ROLE OF CUSTOMER GREEN ENGAGEMENT BEHAVIOR INFLUENCING GREEN CUSTOMER IDENTIFICATION AND GREEN CUSTOMER CITIZENSHIP BEHAVIOR [PDF]

International Journal of Professional Business Review
Objective: This research explored the role of customer green engagement behavior influencing customers’ green identification and green customer citizenship behavior.   Theoretical Framework: The research enriches the existing area by finding the roles of green browsing behavior, green interaction behavior and green creation behavior influencing green
Jiang, Lei, Chen, Ge
core   +3 more sources

Customer Engagement and Relationship Management's Effects on Business Performance in Digital Banks

JPPI (Jurnal Penelitian Pendidikan Indonesia)
CRM (Customer Relationship Management) is a tool used by businesses to understand customer demands and behavior in order to deliver the best possible customer service, preserve current relationships, and boost business success. In order to understand how
Elvera Elvera, Sastra Mico
doaj   +1 more source

The Influence of Chatbot Information Systems on Customer Experience and Social Media Engagement in Marketplaces

Indonesian Journal of Business and Entrepreneurship
Background: In the era of the e-commerce boom, the role of chatbots in enhancing customer experience and engagement on social media has become increasingly vital in the dynamics of the marketplace market and industry.
Annisa Giwang Cempaka, Triana Rahajeng Hadiprawoto   +1 more
doaj   +1 more source

Harnessing the metaverse for E-commerce growth: a mediated model of extended reality, digital realm, and customer engagement

Telematics and Informatics Reports
This study investigates the impact of metaverse platforms on electronic commerce (E-commerce) performance, focusing on customer engagement as a mediating factor.
Chanchal Molla, Khaled Islam, Md. Razib Hossain, Pronoy Kumar Paul, Mariya Khatun, Md. Alamgir Hossain   +5 more
doaj   +1 more source

Examining the Impact of Content Features on Customer Engagement in Social Media: A Data Mining Approach on Instagram [PDF]

‫مدیریت بازرگانی
Objective With the ever-increasing role of social media in the growth of digital marketing, which is one of the most important yet unpredictable trends today, platforms like Facebook and Instagram have become indispensable tools in advertising and ...
Azade Shekari, Mohammad Mehdi Poursaeed, Saeed Dehyadegari   +2 more
doaj   +1 more source

Impact of Psychological Customer Engagement States on Behavioral Customer Engagement - In the Context of Virtual Smartphone Brand Communities

, 2019
Customer engagement can be explained as dynamic and interactive communication between consumers and different brands through different channels. Multidimensional view defines it as psychological states comprised of cognitive, emotional, physical and behavioral factors.
NandukrishnaT Ajith, Linda SusanMathew
openaire   +2 more sources

Do People Really Care if it's Phygital Retail? Exploring the Relationship Between Customer Experiences and Customer Behaviors

Asia Marketing Journal
Phygital is an approach that integrates digital technology into physical retail spaces to provide innovative and interactive customer experiences. As this approach becomes more widespread, understanding its effects on consumer behavior is crucial.
Li Mei Liu, Seong Ho Lee
doaj   +1 more source

The Effects of Characteristics of In-Store Retail Technology on Customer Citizenship Behavior

Tạp chí Phát triển và Hội nhập
This study explores the effects of in-store retail technology features on customer citizenship behavior (CCB) through the lens of the job demands-resources (JD-R) theory.
Tien Thao Cong Phan, Truc Ngoc Dien Thai, Nga Tuyet Thi Nguyen   +2 more
doaj   +1 more source

Strategic Management of Customer Engagement and Brand Awareness in Beauty Clinic Marketing: A Mediation Analysis of Content Marketing and Purchase Intentions

Journal of Engineering, Project, and Production Management
Within a strategic management framework, this study investigated the mediating roles of customer engagement and brand awareness in the relationship between content marketing and purchase intentions in Egypt’s beauty sector.
Atef Fakhfakh, Amr Noureldin, Mohamed Aboueldahab, Mostafa Abaker, Mubarak Berir   +4 more
doaj   +1 more source

Understanding Customer Engagement Behavior in Virtual Try-On Services: Evidence from Indonesia

Journal of Theoretical and Applied Electronic Commerce Research
The adoption of immersive technologies, such as Virtual Try-On (VTO), has transformed how consumers evaluate products, interact digitally, and engage with brands.
Nyoman Sri Subawa, Ni Putu Chantika Aprilia Nariswari, Made Maenita Dewi, Anak Agung Gede Wiranata, Caren Angellina Mimaki, Made Srinitha Millinia Utami   +5 more
doaj   +1 more source