Engaging consumers through firm-generated content on Instagram [PDF]
Spanish Journal of Marketing-ESIC, 2021 Purpose – The purpose of this paper is to analyse the impact of consumers’ perceptions of the enjoyment and originality of firm-generated content (FGC) posted on Instagram on affective customer engagement (CE).
Estefania Ballester +2 more
doaj +1 more source
Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model
Journal of Theoretical and Applied Electronic Commerce Research, 2021 Customer engagement has emerged as a vital component in social media marketing strategies, prompting considerable interest from both marketers and academics.
Simona Vinerean, Alin Opreana
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The Relationship Between White Ocean Strategy, Customer Value, and Customer Engagement
Organizations and Markets in Emerging Economies, 2022 White Ocean Strategy (WOS) has a positive impact on the company. However, many companies have not implemented this strategy. There is a research gap between customer value and customer engagement (CE).
Sri Hartini +3 more
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ENGAGING CUSTOMERS ON FACEBOOK COFFEE SHOPS' BRAND-FAN PAGES
International Journal of Entrepreneurial Knowledge, 2020 Social media's importance is increasing rapidly in the business world as in the lives of individuals (Bitiktas et al., 2020). Thus, customer engagement (CE) in co-creating customer experience and value is receiving increasing attention from business ...
Lucia Ferencakova +3 more
doaj +1 more source
How Effective Gamified Technics will lead to Customer Engagement?
Eurasian Journal of Economic and Business Studies, 2021 Gamification approach recently has sparked interest among researchers as a new trend of increasing customer engagement (CE) in business-to-consumer (B2C) contexts. However, there is a dearth of exploratory specifically in Iran Market.
Javaneh Mehran
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Knowledge Graph Construction for Social Customer Advocacy in Online Customer Engagement
Technologies, 2023 The rise of online social networks has revolutionized the way businesses and consumers interact, creating new opportunities for customer word-of-mouth (WoM) and brand advocacy.
Bilal Abu-Salih, Salihah Alotaibi
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Virtual Environment as a Space of Shopping Center Customer Engagement
Problemy Zarządzania, 2021 Purpose: The aim of the article is to identify online customer engagement in shopping centers (SC). Design/methodology/approach: The research was based on secondary and primary sources.
Grzegorz Maciejewski, Piotr Krowicki
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The Role of Customer Engagement in Islamic Banking
TIJAB (The International Journal of Applied Business), 2018 The marketing strategy to be engaged with customer of an Islamic bank must be concerned with its ability to gain a competitive advantage and establish a strong competitive position without neglecting an Islamic business ethic. Customer engagement (CE) in
Maziyah Mazza Basya
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Customer Engagement Around Cultural and Creative Products: The Role of Social Identity
Frontiers in Psychology, 2022 Along with the increasing trend of transactions occurring on social media, the consumption of Chinese cultural and creative products has increased even against the background of the COVID-19 pandemic.
Zaiyu Zhang, Wenjia Li
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Integrating Circular Economy Principles into Digital Green Marketing Strategies to Increase Consumer Engagement Resilience [PDF]
E3S Web of ConferencesIncorporating Circular Economy (CE) principles into marketing tactics has emerged as a crucial means of promoting sustainability-driven customer behavior.
Muhammad Sukarsono Faza +5 more
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