Results 21 to 30 of about 4,229,367 (250)

Service quality and price perception as catalysts for customer engagement and experience in automotive aftersales

Cogent Business & Management
This study examines the crucial factors impacting Customer Engagement (CE) in the Saudi Arabian automotive after-sales sector. A cross-sectional research design was used to collect data from 395 customers through stratified sampling techniques.
Abdallah Amro, Asad Ur Rehman, Azlan Ali
doaj   +1 more source

Customer Engagement Consequences for Firms [PDF]

Journal of Emerging Trends in Marketing and Management, 2019
Purpose: Customer engagement (CE) is a customers’ voluntary resource contribution to firms’ functions, and it goes beyond transactions during customers’ behavioral manifestations toward the brand or firm’s offerings or activities.
Katarzyna Żyminkowska, Nagaraj Samala, Edyta Gołąb-Andrzejak   +2 more
doaj  

Strategic role of customer-centric culture in driving engagement: insights from Saudi Arabia’s automotive sector

Cogent Business & Management
This study examines the role of Customer-centric Culture (CCC) in driving Customer Engagement (CE) within Saudi Arabia’s automotive aftersales sector, employing a quantitative cross-sectional design analyzed through Partial Least Squares Structural ...
Abdallah Amro, Asad Ur Rehman, Ihtisham Ullah, Bernard Ojonugwa Anthony   +3 more
doaj   +1 more source

Customer Engagement Formation in B2B Digital Content Marketing:

Maketingu Janaru
This study conducts a systematic review to examine how digital content marketing (DCM) in business-to-business (B2B) contexts shapes customer engagement (CE) among organizational customers and how such engagement translates into various outcomes.
Gosuke Nishikawa
doaj   +1 more source

The influence of customer experience with automated games and social interaction on customer engagement and loyalty in casinos

, 2022
Drawing on experiential marketing theory, This study examines the relationship between casino customers’ experience with automated games and their engagement and loyalty responses to casinos.
Prentice, C, Moyle, B, Tuguinay, JA, Tuguinay, Jovanie A., Prentice, Catherine, Moyle, Brent   +5 more
core   +1 more source

The Impact of Sustainable Marketing on Customer Citizenship Behavior: The Mediating Role of Customer Engagement [PDF]

المجلة العربية للإدارة
This study aims to examine a proposed model that illustrates the direct and indirect relationships between sustainable marketing (SM) and customer citizenship behavior (CCB) in the eco hotel industry.
Eman Hasnin
doaj   +1 more source

Customer engagement design during the COVID 19 pandemic, mutual trust and intelligent automation: a conceptual perspective

Journal of Innovation and Entrepreneurship, 2022
The adoption and use of artificial intelligence, and the application of this concept through the development and implementation of intelligent automation is not considered simply as an option, but rather as an obligation in current times, due to the ...
Abdullah Abdulmohsen Alfalih
doaj   +1 more source

A dynamic framework for managing customer engagement on social media

, 2020
Social media have become pervasive communication tools, creating connections and opportunities for customer engagement. They have redefined simple dyadic interactions between customers and marketers, transforming them into more complex interactions ...
Kubacki, K, Weaven, S, Shawky, S, Dietrich, T   +3 more
core   +1 more source

Caregiver Perspectives on the Burden of Disease and Treatment in Uncontrolled Gout

Arthritis Care &Research, EarlyView.
Objective Uncontrolled gout (UG) refers to persistently elevated serum urate (SU) levels >6 mg/dL and ongoing gout symptoms despite use of urate‐lowering therapy (ULT). The objective of this study was to evaluate the burden associated with informal caregiving for individuals with UG.
Angelo Gaffo, Bhavisha Desai, Abiola Oladapo, Nana Kragh, Rebekah Zincavage, Brad Padilla, Naomi Schlesinger   +6 more
wiley   +1 more source

Assessing the impact of seller and platform trust on consumer engagement matter in live streaming: evidence from Indonesia [PDF]

Innovative Marketing
Type of the article: Research Article AbstractThe rapid transformation of live streaming commerce in Indonesia highlights the need to understand the psychological factors that drive Consumer Engagement (CE) and Loyalty.
Adi Santoso, Adhi Prasetio, Erni Martini, Vigory Gloriman Manalu, Eman Sulaiman   +4 more
doaj   +1 more source