Results 11 to 20 of about 4,229,367 (250)
Customer engagement in tourism and hospitality research [PDF]
, 2023 Customer engagement (CE), defined as a customer's resource investment in his/her brand or firm interactions, has evolved into an important tourism and hospitality marketing metric in the last decade.
Ramkissoon, H. +3 more
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PENGARUH KEY OPINION LEADER TERHADAP CUSTOMER ENGAGEMENT DENGAN BRAND AWARENESS SEBAGAI VARIABEL INTERVENING PADA JOCKEY INDONESIA [PDF]
, 2022 Penelitian ini membahas mengenai dampak penggunaan strategi key opinion leader (KOL) terhadap brand awareness dan pengaruhnya terhadap customer engagement. Penelitian ini dilakukan terhadap 100 orang responden melalui kuesioner online.
Sylvia Sylvia +5 more
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Decolonising Marketing: Five Fundamental Decisions for Customer Engagement [PDF]
, 2023 Purpose – This article aims to offer practical, data-led guidance for the decolonisation of marketing strategy, especially as it relates to customer engagement. It does so with an acute understanding of the constraints of brand legitimacy.
Greeff, E.
core +1 more source
The influence of customer trust and artificial intelligence on customer engagement and loyalty – The case of the home-sharing industry [PDF]
, 2022 Trust is an essential factor in online and offline transactions. However, the role of customer trust has received limited attention in the home-sharing economy. Drawing on the revised stimulus organism response model and trust transfer theory, this paper
Aaron Hisao +7 more
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Freiwilliges Engagement in Deutschland [PDF]
, 2022 Das Open Access Buch bietet eine aktuelle Bestandsaufnahme zum freiwilligen Engagement in Deutschland. Die Ergebnisse basieren auf dem Deutschen Freiwilligensurvey, der zum fünften Mal im Jahr 2019 durchgeführt wurde und vom Bundesministerium für Familie,
core +1 more source
A meta‐analysis of customer engagement behaviour [PDF]
, 2020 Customer engagement behaviour has emerged as an influential concept in marketing and refers to customers' behavioural manifestation towards a firm originating from motivational drivers. To provide a comprehensive and generalisable picture of this concept,
Mojtaba Barari +7 more
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, 2022 This research note explored the less-understood relationships between customer delights and revisit intention. We draw on extant literature to develop and propose a new conceptual framework underpinned by cognitive appraisal theory, theory of planned ...
Muhammad Haroon Shoukat +1 more
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Customer Engagement in Sport: An updated review and research agenda [PDF]
, 2022 Customer engagement (CE) is an emerging perspective that provides a holistic view of the ways in which customers’ interactive experiences with organizations create value for both the parties.
Biscaia, Rui +6 more
core +1 more source
Engaging customers through user-and company-generated content on CSR [PDF]
Spanish Journal of Marketing-ESIC, 2019 Purpose – This study aims to analyze the role of corporate social responsibility (CSR) customer perceptions, customer–company identification and customer trust on customer engagement (CE), paying special attention to the moderating effects of two types ...
Alberto Badenes-Rocha +2 more
doaj +1 more source
Frontiers in Psychology, 2022 Because of the COVID-19, the tourism industry has been greatly affected, especially the occupancy rate of hotel companies. This study analyzes the effects of customer engagement and service evaluation on brand trust and customer behavioral intention ...
Xi Chen +3 more
doaj +1 more source