Results 11 to 20 of about 5,374,437 (289)
The Role of Customer Engagement Behavior in Value Co-Creation [PDF]
Journal of Service Research, 2014 Recent developments in marketing and service research highlight the blurring of boundaries between firms and customers. The concept of customer engagement (CE) aggregates the multiple ways customer behaviors beyond transactions may influence the firm.
Matthew Alexander, Elina Jaakkola
exaly +7 more sources
Effect of e-service quality on customer engagement behavior in community e-commerce [PDF]
Frontiers in Psychology, 2022 Customer engagement behavior is a critical success factor for community e-commerce. While many community e-commerce websites are currently improving service quality to enhance customer engagement behavior, little is known about how such e-services affect
Wenfang Fan, Bingjia Shao, Xiaohua Dong
doaj +2 more sources
Value acquisition, value co-creation: The impact of perceived organic grocerant value on customer engagement behavior through brand trust [PDF]
Frontiers in Psychology, 2022 Affected by COVID-19, there is a growing trend toward healthy lifestyles and organic food consumption. The literature on organic foods focuses on the factors that influence buying behavior.
Weiping Yu +3 more
doaj +2 more sources
Promoting Customer Engagement Behavior for Green Brands [PDF]
Sustainability, 2021 This study aims to investigate the impact of desired self-identity, green perceived value and altruistic values on brand loyalty towards green brands (i.e., electric and hybrid cars) and the mediating role of customer engagement behavior on these relationships. Further, this study proposes that greenwashing perception, which can be defined as consumers
Civilai Leckie +2 more
core +4 more sources
Effects of Customer Engagement Behavior [PDF]
Journal of Economics and Management, 2017 Aim/purpose - Research addressing the customer engagement behavior (CEB) has rapidly developed in the marketing discipline, contributing to the knowledge on network organization. However, insights into the specific outcomes of CEB remain largely nebulous.
Katarzyna Żyminkowska +2 more
doaj +2 more sources
Agricultural products: A study on the impact of social presence on customer engagement in livestream marketing. [PDF]
PLoS ONEWith the development of the digital economy, livestream marketing for agricultural products has become an important channel for promoting the digital transformation of rural industries.
Qiheng Sun +3 more
doaj +2 more sources
Customer Engagement Behavior: Theoretical Foundations and Research Directions
Journal of Service Research, 2010 This article develops and discusses the concept of customer engagement behaviors (CEB), which we define as the customers’ behavioral manifestation toward a brand or firm, beyond purchase, resulting from motivational drivers. CEBs include a vast array of behaviors including word-of-mouth (WOM) activity, recommendations, helping other customers, blogging,
Peter Verhoef +2 more
exaly +3 more sources
Customer value co-creation behavior : scale development and validation [PDF]
, 2013 This investigation reports a series of four studies leading to the development and validation of a customer value co-creation behavior scale. The scale comprises two dimensions: customer participation behavior and customer citizenship behavior, with each
Yi, Youjae, Gong, Taeshik
core +4 more sources
PENGARUH KEY OPINION LEADER TERHADAP CUSTOMER ENGAGEMENT DENGAN BRAND AWARENESS SEBAGAI VARIABEL INTERVENING PADA JOCKEY INDONESIA [PDF]
, 2022 Penelitian ini membahas mengenai dampak penggunaan strategi key opinion leader (KOL) terhadap brand awareness dan pengaruhnya terhadap customer engagement. Penelitian ini dilakukan terhadap 100 orang responden melalui kuesioner online.
Sylvia Sylvia +5 more
core +1 more source
AMAR (Andalas Management Review), 2023 The customer engagement behavior is an important concept for the company along with the increasing use of social media by consumers. Previous studies examined customer engagement behavior on social media by the role of technology factors or features on ...
Dwi Martiyanti
doaj +1 more source