Results 11 to 20 of about 9,964 (258)
Engaging the customers through social mobile application experience
Business Review, 2022 This paper aims to investigate the customer experience and postpurchase behavior in the mobile application environment. This study is experimental with a quantitative approach.
Nida Zaheer , Muhammad Rizwan
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A Comprehensive Customer Brand Engagement Model Including Purchase History Data:
Maketingu rebyu, 2022 In recent years, customer brand engagement has received increasing attention in both practice and academic research. The purpose of this study is to measure customer brand engagement as a subset of cognitive, affective, and behavioral factors, and to ...
Hiroyuki Takahashi
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Binus Business Review, 2022 The food delivery service that has gained popularity over the last few years should preserve its competitiveness by developing customer satisfaction and loyalty through customer value co-creation behaviors.
Adinda Toti Paringan, Santi Novani
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Behavioral Sciences, 2022 Customer engagement behavior is a key factor in promoting the sustainable growth of virtual brand communities. Despite the extensive research on the antecedents of customer engagement behaviors, the influence of intercustomer social support remains a ...
Xuexin Li, Congcong Yang, Shulin Wang
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Effects of customer engagement behavior on customer loyalty
Pressacademia, 2017 In this research, personal caring service field consumer are analyzed consumer behavior participation effect of the customers loyalty. This research is considered as a descriptive study, personal caring service consumers structured questionnaire administered data was obtained by convenience sampling method.
TASKİN, Ercan, DEMİRAG, Fatma
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Jurnal Studi Manajemen Organisasi, 2019 This study aims to analyze the effect of service quality, service fairness and service convenience on repurchase intentions, with customer engagement behavior as a mediating variable and make Starbucks Coffee Indonesia the object of this study.
Mertiany Putri Hadrianti +1 more
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Antecedents and consequences of customer engagement: A case study of Saudi airline industry [PDF]
Innovative Marketing, 2021 The main aim of this study is to examine the antecedents and consequences of consumer engagement in the Saudi airline industry. In total, 403 usable responses were collected using an electronic survey.
Hawazen Alamoudi, Majed Alharthi
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Behavioral Sciences, 2022 This research study aims to investigate the relationship between corporate social responsibility (CSR)-related communication on social media and brand advocacy behavior of retail banking customers in a developing country.
Shijiao Huang +6 more
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Impact of CSR on Customer Citizenship Behavior: Mediating the Role of Customer Engagement
Sustainability, 2023 The goal of this study is to analyze a proposed model that shows how customer perceptions of corporate social responsibility (CSR) and customer citizenship behavior (CCB) in the banking sector are directly and indirectly related. In addition, we examine how CSR contributes to the growth of customer engagement.
Mobin Fatma, Imran Khan
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Frontiers in Psychology, 2022 Because of the COVID-19, the tourism industry has been greatly affected, especially the occupancy rate of hotel companies. This study analyzes the effects of customer engagement and service evaluation on brand trust and customer behavioral intention ...
Xi Chen +3 more
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