Results 41 to 50 of about 5,374,437 (289)

The influence of customer trust and artificial intelligence on customer engagement and loyalty – The case of the home-sharing industry [PDF]

, 2022
Trust is an essential factor in online and offline transactions. However, the role of customer trust has received limited attention in the home-sharing economy. Drawing on the revised stimulus organism response model and trust transfer theory, this paper
Aaron Hisao, Weaven, Scott, Chen, Ying, Catherine Prentice, Scott Weaven, Hisao, Aaron, Ying Chen, Prentice, Catherine   +7 more
core   +1 more source

Online Customer Experience Leads to Loyalty via Customer Engagement: Moderating Role of Value Co-creation

Frontiers in Psychology, 2022
With the increasing growth of online shopping, businesses are intertwining to establish new shopping antecedents. Customer experience has steadily become the most important source of retailers’ long-term competitive advantage via difference.
Farooq Ahmad, Farooq Ahmad, Khurram Mustafa, Syed Ali Raza Hamid, Kausar Fiaz Khawaja, Shagufta Zada, Shagufta Zada, Saqib Jamil, Muhammad Nawaz Qaisar, Muhammad Nawaz Qaisar, Alejandro Vega-Muñoz, Nicolás Contreras-Barraza, Naveed Anwer, Naveed Anwer   +13 more
doaj   +1 more source

Consequences of customer engagement behavior: when negative Facebook posts have positive effects [PDF]

Electronic Markets, 2016
Sharing product information has become an integral part of today’s online social networking world. This research study addresses the effects of customer engagement behavior in online social networks on other consumers in order to understand how online social connections impact decision making.
Sofie Bitter, Sonja Grabner-Kräuter
openaire   +3 more sources

How gamification affects switching behaviors in the mobile-commerce platform: the role of customer engagement and switching cost

Frontiers in Communication
This study examines the relationship between gamification in m-commerce and customer switching behavior, with customer engagement as a mediator and switching costs as a moderator.
Eko Yuliawan, Lim Sanny, Hardijanto Saroso, Sevenpri Candra   +3 more
doaj   +1 more source

Factors Affecting Customer Trust in Enhancing Brand Interaction to Drive Word-of-Mouth Recommendations [PDF]

Journal of Tourism, Hotels and Heritage
This study aims to examine the key antecedents of customer trust and their role in enhancing brand engagement and word-of-mouth (WOM) recommendation within the restaurant sector.
Hassan Mansour
doaj   +1 more source

Post-Covid 19, Online consumer purchase behavior in Pakistan

International Journal of Experiential Learning & Case Studies, 2023
Since Covid-19, there has been a rise in e-commerce and online brands' influence on consumer buying behavior. It is crucial to investigate the factors that impact online consumer purchase behavior.
Syed Muhammad Shaheer Uddin, Elleta Anneka Fernandes, Rida Zehra Merchant, Ushna Saulat, Muhammad Tabish   +4 more
doaj   +1 more source

Freiwilliges Engagement in Deutschland [PDF]

, 2022
Das Open Access Buch bietet eine aktuelle Bestandsaufnahme zum freiwilligen Engagement in Deutschland. Die Ergebnisse basieren auf dem Deutschen Freiwilligensurvey, der zum fünften Mal im Jahr 2019 durchgeführt wurde und vom Bundesministerium für Familie,

core   +1 more source

Conceptualizing Islamic Brand Engagement

Ijtimā'iyya, 2019
This study aims to conceptualize the Muslim Customer Engagement of Islamic Brands towards Muslim customer loyalty. An in-depth review of literature was carried out to develop this concept, in order to provides a foundation for further researches.
Chandra Warsito
doaj   +3 more sources

Anteseden Customer Behavior pada Sosial Media

Performance, 2021
Penelitian terkait pengaruh Social Media Engagement (SME) dan CRM Engagement (CRME) dan Relationship Quality terhadap Customer Behavior di Indonesia masih jarang ditemukan.
Akhmad Miftakhudin, Dede Ernawati, Kurniawati Kurniawati, Adventua Sihaloho, Yoga Budhi Santosa   +4 more
doaj  

Determining the Factors and Evolutionary Trends of Customer Engagement in Businesses: A Bibliometric Analysis [PDF]

‫مدیریت بازرگانی
Objective Over the recent years, the concept of customer engagement has emerged as a focal point in marketing research. Despite the increasing interest in this concept, there is a lack of a comprehensive body of research in this area.
Reza Abbasi Mobarakabadi, Amir khanlari, Nader Seyyedamiri   +2 more
doaj   +1 more source