Results 21 to 30 of about 9,964 (258)
Customer engagement behavior in individualistic and collectivistic markets [PDF]
Journal of Business Research, 2018 Abstract Managing customer engagement behavior (CEB) is a strategic priority for firms to build and sustain long-term customer-firm relationships. This research examines the different types of customer engagement behavior (i.e. augmenting CEB, co-developing CEB, influencing CEB and mobilizing CEB).
Sanjit Kumar Roy +4 more
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Behavioral perspectives of customer engagement: An exploratory study of customer engagement with three Swiss FMCG brands [PDF]
Journal of Database Marketing & Customer Strategy Management, 2012 The article discusses different angles of customer engagement phenomenon and aims to provide an outline of the debate within which the phenomenon can be further investigated. It explores in depth the behavioral perspective, as this approach represents one of the prevalent directions of the current debate on customer engagement phenomenon, especially in
Ana Javornik, Andreina Mandelli
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Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study [PDF]
مدیریت بازرگانیObjectiveAs competition intensifies in the tourism sector, hotel operators and managers recognize the significance of fostering innovation for gaining a competitive advantage.
Meysam Fakharyan +2 more
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Frontiers in Psychology, 2022 With the increasing growth of online shopping, businesses are intertwining to establish new shopping antecedents. Customer experience has steadily become the most important source of retailers’ long-term competitive advantage via difference.
Farooq Ahmad +13 more
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Consequences of customer engagement behavior: when negative Facebook posts have positive effects [PDF]
Electronic Markets, 2016 Sharing product information has become an integral part of today’s online social networking world. This research study addresses the effects of customer engagement behavior in online social networks on other consumers in order to understand how online social connections impact decision making.
Sofie Bitter, Sonja Grabner-Kräuter
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Frontiers in CommunicationThis study examines the relationship between gamification in m-commerce and customer switching behavior, with customer engagement as a mediator and switching costs as a moderator.
Eko Yuliawan +3 more
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Factors Affecting Customer Trust in Enhancing Brand Interaction to Drive Word-of-Mouth Recommendations [PDF]
Journal of Tourism, Hotels and HeritageThis study aims to examine the key antecedents of customer trust and their role in enhancing brand engagement and word-of-mouth (WOM) recommendation within the restaurant sector.
Hassan Mansour
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Post-Covid 19, Online consumer purchase behavior in Pakistan
International Journal of Experiential Learning & Case Studies, 2023 Since Covid-19, there has been a rise in e-commerce and online brands' influence on consumer buying behavior. It is crucial to investigate the factors that impact online consumer purchase behavior.
Syed Muhammad Shaheer Uddin +4 more
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Conceptualizing Islamic Brand Engagement
Ijtimā'iyya, 2019 This study aims to conceptualize the Muslim Customer Engagement of Islamic Brands towards Muslim customer loyalty. An in-depth review of literature was carried out to develop this concept, in order to provides a foundation for further researches.
Chandra Warsito
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Anteseden Customer Behavior pada Sosial Media
Performance, 2021 Penelitian terkait pengaruh Social Media Engagement (SME) dan CRM Engagement (CRME) dan Relationship Quality terhadap Customer Behavior di Indonesia masih jarang ditemukan.
Akhmad Miftakhudin +4 more
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