Results 21 to 30 of about 5,374,437 (289)
SAGE Open, 2021 This study investigates the mediating effect of brand experience on the relationship between customer motivation and engagement behavior and conceptualizes customer motivation from the multiple dimensions of information seeking, entertainment, and social
Xi Chen, Chunlan Jiao, Ran Ji, Yu Li
doaj +1 more source
Engaging the customers through social mobile application experience
Business Review, 2022 This paper aims to investigate the customer experience and postpurchase behavior in the mobile application environment. This study is experimental with a quantitative approach.
Nida Zaheer , Muhammad Rizwan
doaj +1 more source
A Comprehensive Customer Brand Engagement Model Including Purchase History Data:
Maketingu rebyu, 2022 In recent years, customer brand engagement has received increasing attention in both practice and academic research. The purpose of this study is to measure customer brand engagement as a subset of cognitive, affective, and behavioral factors, and to ...
Hiroyuki Takahashi
doaj +1 more source
Binus Business Review, 2022 The food delivery service that has gained popularity over the last few years should preserve its competitiveness by developing customer satisfaction and loyalty through customer value co-creation behaviors.
Adinda Toti Paringan, Santi Novani
doaj +1 more source
Customer engagement in tourism and hospitality research [PDF]
, 2023 Customer engagement (CE), defined as a customer's resource investment in his/her brand or firm interactions, has evolved into an important tourism and hospitality marketing metric in the last decade.
Ramkissoon, H. +3 more
core +1 more source
Behavioral Sciences, 2022 Customer engagement behavior is a key factor in promoting the sustainable growth of virtual brand communities. Despite the extensive research on the antecedents of customer engagement behaviors, the influence of intercustomer social support remains a ...
Xuexin Li, Congcong Yang, Shulin Wang
doaj +1 more source
Decolonising Marketing: Five Fundamental Decisions for Customer Engagement [PDF]
, 2023 Purpose – This article aims to offer practical, data-led guidance for the decolonisation of marketing strategy, especially as it relates to customer engagement. It does so with an acute understanding of the constraints of brand legitimacy.
Greeff, E.
core +1 more source
The role of customer engagement behavior in value co-creation : a service system perspective [PDF]
, 2014 Recent developments in marketing highlight the blurring of boundaries between firms and customers. The concept of customer engagement aggregates the multiple ways customer behaviors beyond transactions may influence the firm.
Jaakkola, Elina, Alexander, Matthew
core +2 more sources
Effects of customer engagement behavior on customer loyalty
Pressacademia, 2017 In this research, personal caring service field consumer are analyzed consumer behavior participation effect of the customers loyalty. This research is considered as a descriptive study, personal caring service consumers structured questionnaire administered data was obtained by convenience sampling method.
TASKİN, Ercan, DEMİRAG, Fatma
openaire +2 more sources
Jurnal Studi Manajemen Organisasi, 2019 This study aims to analyze the effect of service quality, service fairness and service convenience on repurchase intentions, with customer engagement behavior as a mediating variable and make Starbucks Coffee Indonesia the object of this study.
Mertiany Putri Hadrianti +1 more
doaj +1 more source