The antecedents and consequences of service customer citizenship and badness behavior [PDF]
, 2006 This paper presents an empirical test of the antecedents and consequences of customer extra-role behavior (i.e., customer citizenship behavior and badness behavior).
Yi, Youjae, Gong, Taeshik
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Antecedents and consequences of customer engagement: A case study of Saudi airline industry [PDF]
Innovative Marketing, 2021 The main aim of this study is to examine the antecedents and consequences of consumer engagement in the Saudi airline industry. In total, 403 usable responses were collected using an electronic survey.
Hawazen Alamoudi, Majed Alharthi
doaj +1 more source
Behavioral Sciences, 2022 This research study aims to investigate the relationship between corporate social responsibility (CSR)-related communication on social media and brand advocacy behavior of retail banking customers in a developing country.
Shijiao Huang +6 more
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Customer engagement behavior in individualistic and collectivistic markets [PDF]
Journal of Business Research, 2018 Abstract Managing customer engagement behavior (CEB) is a strategic priority for firms to build and sustain long-term customer-firm relationships. This research examines the different types of customer engagement behavior (i.e. augmenting CEB, co-developing CEB, influencing CEB and mobilizing CEB).
Sanjit Kumar Roy +4 more
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Impact of CSR on Customer Citizenship Behavior: Mediating the Role of Customer Engagement
Sustainability, 2023 The goal of this study is to analyze a proposed model that shows how customer perceptions of corporate social responsibility (CSR) and customer citizenship behavior (CCB) in the banking sector are directly and indirectly related. In addition, we examine how CSR contributes to the growth of customer engagement.
Mobin Fatma, Imran Khan
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The Impact of Sustainable Marketing on Customer Citizenship Behavior: The Mediating Role of Customer Engagement [PDF]
المجلة العربية للإدارةThis study aims to examine a proposed model that illustrates the direct and indirect relationships between sustainable marketing (SM) and customer citizenship behavior (CCB) in the eco hotel industry.
Eman Hasnin
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Frontiers in Psychology, 2022 Because of the COVID-19, the tourism industry has been greatly affected, especially the occupancy rate of hotel companies. This study analyzes the effects of customer engagement and service evaluation on brand trust and customer behavioral intention ...
Xi Chen +3 more
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Behavioral perspectives of customer engagement: An exploratory study of customer engagement with three Swiss FMCG brands [PDF]
Journal of Database Marketing & Customer Strategy Management, 2012 The article discusses different angles of customer engagement phenomenon and aims to provide an outline of the debate within which the phenomenon can be further investigated. It explores in depth the behavioral perspective, as this approach represents one of the prevalent directions of the current debate on customer engagement phenomenon, especially in
Ana Javornik, Andreina Mandelli
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Customer value creation really works? The mediating role of customer self-determination and role stress [PDF]
, 2014 This article examines the mechanisms by which customer value creation in-role behavior and customer value creation extra-role behavior influence customer well-being.
Gong, Taeshik +2 more
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Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study [PDF]
مدیریت بازرگانیObjectiveAs competition intensifies in the tourism sector, hotel operators and managers recognize the significance of fostering innovation for gaining a competitive advantage.
Meysam Fakharyan +2 more
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