Influence Mechanism of Social Support of Online Travel Platform on Customer Citizenship Behavior [PDF]
Frontiers in Psychology, 2022 Customer citizenship behavior has attracted widespread attention from scholars due to its capacity of enabling enterprises to gain competitive advantages of low costs and high efficiency by giving full play to the initiative of customers.
Yu-mei Ning, Yu-mei Ning, Chuan Hu
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Effects of Service Recovery Expectation and Recovery Justice on Customer Citizenship Behavior in the E-Retailing Context [PDF]
Frontiers in Psychology, 2021 Customer citizenship behavior in the online shopping environment is vital to the success of e-retailers. However, it is unclear whether and how service recovery expectation and recovery justice predict customer citizenship behavior in e-retailing ...
Tingting Zhu +3 more
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Managing Customer Citizenship Behavior in Aviation Sector Through Relational Benefits: Mediating Role of Relationship Quality [PDF]
Frontiers in Psychology, 2022 The aim of this research is to investigate the mediating role of relationship quality in the relationship between relational benefits and customer citizenship behavior. Data were gathered through a systematic sampling from 334 passengers.
Shahzad Hassan, Norazah Mohd Suki
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Exploring the role of green animation advertising influencing green brand love and green customer citizenship behavior [PDF]
BMC Psychology, 2023 This study applied the theory of stimulus–organism–response to test the role of green animation advertising influencing green brand love and green customer citizenship behavior.
Yipin Zhang, Yi-Chun Yang
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Value co-creation and customer citizenship behavior [PDF]
Annals of Tourism Research, 2019 Drawing on social exchange theory and the service-dominant logic framework this paper explores the association between value co-creation and the willingness to engage in customer citizenship behavior in the hospitality and tourism context. Tourism and hospitality firms are increasingly offering opportunities for co-production and value-in-use not only ...
George Skourtis +2 more
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The Relationship between Perceived Organizational Support, Work Engagement, Organizational Citizenship Behavior, and Customer Orientation in the Public Sports Organizations Context [PDF]
Behavioral SciencesAs sports activities have recently become socio-culturally important in South Korea, the roles and functions of public sports organizations are attracting attention. In this situation, perceived organizational support is considered one of the significant
Jongchul Park, Jooyoung Kim
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CUSTOMER CITIZENSHIP BEHAVIOR: SCALE DEVELOPMENT AND VALIDATION [PDF]
Management & Marketing, 2020 Customer citizenship behaviors (CCB) in service sector stand out as an important means of promoting the survival of firms in a rapidly increasing competitive environment.
Cuneyd Ikbal SARIOGLU
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The impact of value co-creation behavior on customer loyalty in the service domain [PDF]
HeliyonAs per the tenets of Service-Dominant Logic theory, consumers play an incessant role as proactive participants and collaborative stakeholders within commercial transactions.
Hoang Sinh Nguyen
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Designing a model of citizenship behavior for the customers of foreign household appliances based on the Grounded Theory [PDF]
کاوشهای مدیریت بازرگانی, 2022 Introduction: The globalization of industries and the emergence of an open international economy are forcing companies to continuously increase their competitiveness and pay more attention to their customers in order to develop their competitiveness ...
Frough Pourvahedi +3 more
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HOW GREEN HOTEL PRACTICES STIMULATES CUSTOMER CITIZENSHIP BEHAVIOR? EXAMINING THE ROLE OF GREEN HOTEL MAGE AND CUSTOMER SATISFACTION IN VIETNAM [PDF]
Geo Journal of Tourism and Geosites, 2022 The main purpose of this research is to propose and empirical test a conceptual model that clarifies the relationship between green hotel practices and customer citizenship behavior (CCB) with the mediating role is green hotel image and satisfaction in ...
Kim Phung THAI, Quoc Hung NGUYEN
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