Influence Mechanism of Social Support of Online Travel Platform on Customer Citizenship Behavior [PDF]
Frontiers in Psychology, 2022 Customer citizenship behavior has attracted widespread attention from scholars due to its capacity of enabling enterprises to gain competitive advantages of low costs and high efficiency by giving full play to the initiative of customers.
Yu-mei Ning, Yu-mei Ning, Chuan Hu
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Effects of Service Recovery Expectation and Recovery Justice on Customer Citizenship Behavior in the E-Retailing Context [PDF]
Frontiers in Psychology, 2021 Customer citizenship behavior in the online shopping environment is vital to the success of e-retailers. However, it is unclear whether and how service recovery expectation and recovery justice predict customer citizenship behavior in e-retailing ...
Tingting Zhu +3 more
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Managing Customer Citizenship Behavior in Aviation Sector Through Relational Benefits: Mediating Role of Relationship Quality [PDF]
Frontiers in Psychology, 2022 The aim of this research is to investigate the mediating role of relationship quality in the relationship between relational benefits and customer citizenship behavior. Data were gathered through a systematic sampling from 334 passengers.
Shahzad Hassan, Norazah Mohd Suki
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Exploring the role of green animation advertising influencing green brand love and green customer citizenship behavior [PDF]
BMC Psychology, 2023 This study applied the theory of stimulus–organism–response to test the role of green animation advertising influencing green brand love and green customer citizenship behavior.
Yipin Zhang, Yi-Chun Yang
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The Relationship between Perceived Organizational Support, Work Engagement, Organizational Citizenship Behavior, and Customer Orientation in the Public Sports Organizations Context [PDF]
Behavioral SciencesAs sports activities have recently become socio-culturally important in South Korea, the roles and functions of public sports organizations are attracting attention. In this situation, perceived organizational support is considered one of the significant
Jongchul Park, Jooyoung Kim
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Designing a model of citizenship behavior for the customers of foreign household appliances based on the Grounded Theory [PDF]
کاوشهای مدیریت بازرگانی, 2022 Introduction: The globalization of industries and the emergence of an open international economy are forcing companies to continuously increase their competitiveness and pay more attention to their customers in order to develop their competitiveness ...
Frough Pourvahedi +3 more
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HOW GREEN HOTEL PRACTICES STIMULATES CUSTOMER CITIZENSHIP BEHAVIOR? EXAMINING THE ROLE OF GREEN HOTEL MAGE AND CUSTOMER SATISFACTION IN VIETNAM [PDF]
Geo Journal of Tourism and Geosites, 2022 The main purpose of this research is to propose and empirical test a conceptual model that clarifies the relationship between green hotel practices and customer citizenship behavior (CCB) with the mediating role is green hotel image and satisfaction in ...
Kim Phung THAI, Quoc Hung NGUYEN
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Mediating role of organizational citizenship behavior in the relationship between employee empowerment and customer relationship management (case study of Kerman Melli Bank branches) [PDF]
ارزش آفرینی در مدیریت کسب و کار, 2022 The purpose of this research was to examine the relationship between employee empowerment and customer relationship management with the mediating role of organizational citizenship behavior in Kerman Melli Bank branches.
Saeed Ebadifar, Maryam Mesbahi
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A study on impact of workplace spirituality on customer–oriented organizational citizenship behavior by considering the role of spiritual intelligence: A case study of an insurance company [PDF]
Management Science Letters, 2013 Present study investigates the effect of workplace spirituality on customer–oriented organizational citizenship behavior by considering the role of spiritual intelligence.
Jaber Moghaddampour +1 more
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The effect of social support and affective commitment on customer's citizenship behavior and customer turnover intention [PDF]
کاوشهای مدیریت بازرگانی, 2020 Customer participation in service delivery processes gives companies a feedback and helps them provide better services. Such a participatory behavior leads to a competitive advantage for companies. The present study aims to investigate social support and
Esmaeil Shahtahmasbi, Sajad Mazarei
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