Results 11 to 20 of about 4,601,788 (235)

Understanding customer experience over time and customer citizenship behavior in retail environment: The mediating role of customer brand relationship strength

Cogent Business & Management
In the retail industry, customer experience over time is the overall customer perception after making transactions with retailers. This concept has been increasingly important since it can help retailers to gain competitive advantages. However, there has
Hoa PhamThi, Trong Nghia Ho
doaj   +2 more sources

Customer value co-creation behavior : scale development and validation [PDF]

, 2013
This investigation reports a series of four studies leading to the development and validation of a customer value co-creation behavior scale. The scale comprises two dimensions: customer participation behavior and customer citizenship behavior, with each
Yi, Youjae, Gong, Taeshik
core   +4 more sources

The antecedents and consequences of service customer citizenship and badness behavior [PDF]

, 2006
This paper presents an empirical test of the antecedents and consequences of customer extra-role behavior (i.e., customer citizenship behavior and badness behavior).
Yi, Youjae, Gong, Taeshik
core   +4 more sources

The Impact of Corporate Social Responsibility on Customer Citizenship Behavior: The Mediating Role of Customer-Company Identification and Moderating Role of Generation

Journal of Sustainable Marketing, 2020
This study investigates the impact of corporate social responsibility (CSR) on customer citizenship behavior in the hospitality industry. Further, it explores the mediation effect of customer-company identification and the moderating role of generation ...
Fatima Alhouz
doaj   +1 more source

Stimulating Customer Citizenship Behavior With Service Climate: The Mediating Role of Customer Psychological Empowerment

SAGE Open, 2021
This study expanded the research on service climate to the perspective of customers in the hospitality context and explicated the influence mechanism of service climate on customer citizenship behavior.
Hailian Qiu, Ning Wang, Minglong Li
doaj   +1 more source

The Influence of Customer Value Co-Creation Behavior on Customer Value (Survey of Ruangguru Application Customers in Indonesia)

Wacana: Jurnal Sosial dan Humaniora, 2023
This research aims to determine and explain the effect of customer value co-creation behavior on customer value. This research is explanatory research using a quantitative approach.
Mustika Ekawati, Andriani Kusumawati, Mohammad Iqbal   +2 more
doaj   +1 more source

The Nexus between Corporate Philanthropy and Customer Citizenship Behavior: The Role of Corporate Reputation and Customer Socialization

Journal of Sustainable Marketing, 2020
Corporate philanthropy is one of the most debated topics among scholars for socially responsible firms. This study examines the impact of corporate philanthropy on customer citizenship behavior.
Linart Janbout
doaj   +1 more source

Middle managers’ role in organizational commitment and organizational citizenship behaviours [PDF]

, 2015
“Any motivated behavior, either preparatory or consummatory, must be understood to be a channel through which many basic needs may be simultaneously expressed or satisfied.
Landa, Clive H.
core   +7 more sources

The impact of value co-creation behavior on customers’ experiences with and loyalty to P2P accommodations

Frontiers in Psychology, 2022
This study explores the impact of customers’ value co-creation behavior on their experiences with and loyalty to P2P accommodations. We propose a theoretical model integrating two lines of tourism research: customer value co-creation and customer ...
Jing Lyu, Keyan Cao, Shan Yang
doaj   +1 more source

The mediating role of customer participation in the relationship between customer attitude and customer citizenship behavior of online shopping customers [PDF]

المجلة العلمية للدراسات والبحوث المالية والتجارية, 2023
This research aimed to explore the mediating role of customer participation in the relation between customer attitude (CA) and customer citizenship behavior (CCB) of online shopping customers in Egypt.
Manal Mohamed Ahmed EL Mekebbaty
doaj   +1 more source