Results 31 to 40 of about 1,422 (255)
Behavioral Sciences, 2022 In the field of organizational management, research on employees’ life experiences is insufficient. It remains unclear how employees’ non-work experiences affect customer service quality.
Yunyun Luan, Meizhen Lv, Lei Wang
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Impact of CSR on Customer Citizenship Behavior: Mediating the Role of Customer Engagement
Sustainability, 2023 The goal of this study is to analyze a proposed model that shows how customer perceptions of corporate social responsibility (CSR) and customer citizenship behavior (CCB) in the banking sector are directly and indirectly related. In addition, we examine how CSR contributes to the growth of customer engagement.
Mobin Fatma, Imran Khan
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The Impact of Sustainable Marketing on Customer Citizenship Behavior: The Mediating Role of Customer Engagement [PDF]
المجلة العربية للإدارةThis study aims to examine a proposed model that illustrates the direct and indirect relationships between sustainable marketing (SM) and customer citizenship behavior (CCB) in the eco hotel industry.
Eman Hasnin
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Applying Social Exchange Theory to Value Co-Creation Frame: Does it Leads to Customer Loyalty?
Sriwijaya International Journal of Dynamic Economics and Business, 2021 The emergence of E-commerce has brought many advantages, especially in economic development. With the increasing number of E-commerce users, it is crucial for e-commerce platforms to sustain their business. Applying value co-creation is beneficial for e-
Adinda Farhana
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Redai diliAs an emerging form of accommodation in the leisure and vacation era, the relation marketing of homestays is an important factor in promoting a good relation between hosts and guests and stimulating the citizenship behavior of customers.
Jiang Yajun +4 more
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Investigating Factors Affect on Citizenship Behavior [PDF]
مطالعات مدیریت بهبود و تحول, 2014 In recent years, much attention has been paid on customer citizenship behavior in the field of marketing. It is possible for customers to engage in a complex citizenship behaviors like those of employees to lead the organization in a particular ...
Seyed abbas mousavi +2 more
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The Effect of Customer Citizenship Behavior and Customer Entitlement
International Journal of Business and ManagementA pro-social behavior can increase an individual’s sense of entitlement and influence the person to engage in unethical behavior. However, limited studies have investigated the impact of customer citizenship behavior on customer entitlement.
Koryoe Anim-Wright, Rhodalene Amartey
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The relationship between organizational citizenship behavior and market orientation in organizations (case study: Agricultural Jihad Organization of Mazandaran Province) [PDF]
Problems and Perspectives in Management, 2016 The main purpose of this study is analyzing the relationship between organizational citizenship behavior and market orientation. This study is an applied research in terms of the purpose based on a descriptive correlational method.
Ghasem Sadeghi +2 more
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Administrative Sciences, 2022 The impact of the employees’ perceptions of CSR activities on the employee-organization relationship has been little explored in the literature. This study aims to analyze the impact of corporate social responsibility (CSR) perceptions (Environment ...
Carla Freire +2 more
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The Research on the Influence of Customer-to-Customer Interaction on Customer Citizenship Behavior
Modern Marketing, 2017 顾客在服务传递与生产消费中扮演多种角色，在任何服务中都不可避免地有一定程度的顾客参与。在大多数的服务环境中，他们一同接受或者共同创造服务；当然也有可能在服务环境中等待其他顾客享受服务。以上几种情景顾客们都位于服务现场，他们可能减少或者增加其他顾客对服务质量的感知；许多情况下，顾客除了与服务环境中的人员相互影响外甚至还与其他顾客间相互影响。本次研究的基本内容是：围绕顾客间互动、社会情感支持、工具性支持以及顾客公民行为四者的联系，着重探讨顾客间互动对顾客公民行为的影响。研究采用问卷调查法，通过AMOS对数据进行实证分析，研究结果表明，顾客间互动以社会情感支持和工具性支持为媒介影响顾客公民行为。 Customers carry multiple roles in the process of ...
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