Results 1 to 10 of about 87 (85)
Transformational leadership, customer citizenship behavior, employee intrinsic motivation, and employee creativity [PDF]
Journal of Asian Business and Economic Studies, 2019 Purpose – The purpose of this paper is to investigate the simultaneous relationships among transformational leadership (TFL), customer citizenship behavior (CCB), employee intrinsic motivation (IM) and employee creativity (EC).
Le Minh-Duc, Nguyen Huu-Lam
doaj +3 more sources
The mediating role of customer participation in the relationship between customer attitude and customer citizenship behavior of online shopping customers [PDF]
المجلة العلمية للدراسات والبحوث المالية والتجارية, 2023 This research aimed to explore the mediating role of customer participation in the relation between customer attitude (CA) and customer citizenship behavior (CCB) of online shopping customers in Egypt.
Manal Mohamed Ahmed EL Mekebbaty
doaj +1 more source
HOW GREEN HOTEL PRACTICES STIMULATES CUSTOMER CITIZENSHIP BEHAVIOR? EXAMINING THE ROLE OF GREEN HOTEL MAGE AND CUSTOMER SATISFACTION IN VIETNAM [PDF]
Geo Journal of Tourism and Geosites, 2022 The main purpose of this research is to propose and empirical test a conceptual model that clarifies the relationship between green hotel practices and customer citizenship behavior (CCB) with the mediating role is green hotel image and satisfaction in ...
Kim Phung THAI, Quoc Hung NGUYEN
doaj +1 more source
Investigating the effects of customer-based brand equity on turnover intentions with mediating effect of customer citizenship behavior [PDF]
Management Science Letters, 2020 This study addresses the issue of rising turnover intention in Pakistan’s aviation industry and provides a theoretical foundation for lowering the turnover intention with the help of consumer citizenship behavior (CCB) and consumer-based brand equity by ...
Mohsin Raza +4 more
doaj +1 more source
Jurnal Sosial Humaniora, 2020 Recently, Customer Citizenship behavior (CCB) become research focus in marketing. But, not many research focus on the antecedent of this variable from marketing behavior perspective. The research objective is to examine the effect of Relationship Quality
Tatik Suryani, Indra Listyarti
doaj +1 more source
Tržište, 2021 Purpose – This study aims to explore the effect of service-oriented organizational citizenship behavior (SOCB) on service quality and to compare SOCB, service quality, and customer citizenship behavior (CCB) between two banks.
Soni Harsono +3 more
doaj +1 more source
Spatial dependence in the technical efficiency of local banks
Papers in Regional Science, Volume 101, Issue 3, Page 685-716, June 2022., 2022 Abstract Cooperative banks primarily compete with one another because they target niche markets that large banks typically ignore. The current study shows that in this competitive environment, the connection between financial intermediaries affects the operational efficiency of small banks. The findings indicate that the capitalization, diversification
Carmelo Algeri +3 more
wiley +1 more source
Corporate Social Responsibility and Environmental Management, Volume 28, Issue 6, Page 1906-1920, November/December 2021., 2021 Abstract This paper analyses the relationships between corporate social responsible employees, corporate social responsible suppliers and customer value co‐creation behaviour in banking industry. More in detail it aims to investigate the mediating effect of relationship marketing orientation between corporate social responsibility (CSR) activities and ...
Muhammad Mubushar +3 more
wiley +1 more source
, 2019 ICOBBI2019 - Adi Prasetyo - Value Effect in Reputation Perception of Customer Citizenship Behavior (CCB) With Student Satisfaction Mediation in Educational: Education Service Private Higher in ...
Prasetyo, Adi +1 more
openaire +2 more sources
CUSTOMER CITIZENSHIP BEHAVIOR: SCALE DEVELOPMENT AND VALIDATION [PDF]
Management & Marketing, 2020 Customer citizenship behaviors (CCB) in service sector stand out as an important means of promoting the survival of firms in a rapidly increasing competitive environment.
Cuneyd Ikbal SARIOGLU
doaj