Results 41 to 50 of about 4,610,124 (125)

Antecedents of customer citizenship behavior among automobile online brand community in Malaysia [PDF]

, 2017
This study intends to explore the antecedents of customer citizenship behavior (CCB) in Malaysia. CCB has been frequently debated in the last few decades, but researchers have not reached consensus on the definitions of various extra-role behavior ...
Shaari, Hasnizam, Mohd Sidik, Siti Noor Aishah   +1 more
core   +1 more source

Customer citizenship behavior and customer perceived value in China: the mediating role of value co-creation experience

Humanities & Social Sciences Communications
The accelerating advancement of the digital economy has shortened the distance between customers and organizations, prompting customers to participate in value creation process. The role of customers has changed from passive receiver to value co-creator.
Jielin Yin, Yangyang Zhao, Zhenzhong Ma, Siqi Chen, Miaomiao Li   +4 more
doaj   +1 more source

Customer citizenship behavior in online commerce community: A conceptual paper

, 2015
The shift of traditional service perspective to a more transformative service orientation given the rise of customer citizenship behavior thought. This concept considers customers as the citizen instead of a mere service recipient.
Alsaggaf, Hassan, Quoquab, Farzana, Sh. Ahmad, Fauziah   +2 more
core   +1 more source

Experiencing the Experience: Psychodynamics of Customer Citizenship Behavior (CCB)

, 2013
This article explores the role of psychodynamic factors: conscious, preconscious, and unconscious mind towards Customer Citizenship Behavior (CCB) emphasizing the motives and desires of a particular product or service at shopping malls.
Godwin, Benny J., Kalpana, D
core   +1 more source

ICOBBI2019 - Adi Prasetyo - Value Effect in Reputation Perception of Customer Citizenship Behavior (CCB) With Student Satisfaction Mediation in Educational: Education Service Private Higher in Surabaya

, 2019
ICOBBI2019 - Adi Prasetyo - Value Effect in Reputation Perception of Customer Citizenship Behavior (CCB) With Student Satisfaction Mediation in Educational: Education Service Private Higher in ...
Himapas STIE Perbanas Surabaya (7376261), Adi Prasetyo (7386050), Tjahjani Prawitowati (7879944), Tatik Suryani (7879911)   +3 more
core   +1 more source

Building Customer Citizenship Behavior from Relationship Quality and Perceived Value Perspective in Online Transportation Service

Jurnal Sosial Humaniora
Recently, Customer Citizenship behavior (CCB) has become a research focus in marketing. However, not many researches focus on the antecedent of this variable from the marketing behavior perspective.
Tatik Suryani, Indra Listyarti
doaj  

Managing Customer Citizenship Behavior in Aviation Sector Through Relational Benefits: Mediating Role of Relationship Quality. [PDF]

Front Psychol, 2022
Hassan S, Suki NM.
europepmc   +1 more source

Chamada Interna Nº 01/2026/CCB/UFSC [PDF]

Chamada Interna para o Programa de Capacitação do CCB.Chamada Interna para o Programa de Capacitação do ...
Direção CCB, Direção CCB
core  

How destination brand experience influences tourist citizenship behavior: Testing mediation of brand relationship quality and moderation effects on commitment. [PDF]

Front Psychol, 2023
Tang J, Wang J, Zhang M, Huang W.
europepmc   +1 more source

Boosting Customer Loyalty: A Cybernetic Perspective of Perceived Value, Trust, and Customer Citizenship Behavior in Saudi Arabia's Telecom Industry

This study investigates the connections between perceived value (PV), trust (TRU), customer loyalty (CL), and customer citizenship behavior (CCB) within Saudi Arabia’s telecommunications industry.
Hossam El Din Mohamed, Neama El wakeel, Ahmed Elnagar, Abrar Alhomaid, Ahmad Herzallah, Walid abou bakr Abouzeid   +5 more
core   +1 more source