Results 31 to 40 of about 87 (85)

The role of guest loyalty between satisfaction with service recovery and guest behavior in mountain hotels

open access: yesMенаџмент у хотелијерству и туризму
Purpose – The purpose of the study is to investigate the role of guest loyalty in the relationship between satisfaction with service recovery (SSR) and consumer citizenship behavior (CCB), as well as dysfunctional customer behavior (DCB) of hotel guests.
Milica Josimović   +2 more
doaj   +1 more source

Credit Cooperatives and Income Growth: Analyzing the Role of Financial Sustainability

open access: yesDiscrete Dynamics in Nature and Society, Volume 2024, Issue 1, 2024.
Credit cooperatives not only promote the rural economy but also play an important role in providing effective and green financing. This paper aims to study the role of financial sustainability in the relationship between credit cooperation and income growth.
Zhen Liu   +4 more
wiley   +1 more source

Relationships among para-social interaction, perceived benefits, community commitment, and customer citizenship behavior: Evidence from a social live-streaming platform

open access: yesActa Psychologica
Encouraging online consumers to participate in the value enhancement process of products and stimulating users to engage in spontaneous and voluntary behaviors, the so-called Customer Citizenship Behaviors (CCBs), can significantly contribute to ...
Chong Jiang, Ling He, Shunwu Xu
doaj   +1 more source

Customer citizenship behavior and customer perceived value in China: the mediating role of value co-creation experience

open access: yesHumanities & Social Sciences Communications
The accelerating advancement of the digital economy has shortened the distance between customers and organizations, prompting customers to participate in value creation process. The role of customers has changed from passive receiver to value co-creator.
Jielin Yin   +4 more
doaj   +1 more source

Building Customer Citizenship Behavior from Relationship Quality and Perceived Value Perspective in Online Transportation Service

open access: yesJurnal Sosial Humaniora
Recently, Customer Citizenship behavior (CCB) has become a research focus in marketing. However, not many researches focus on the antecedent of this variable from the marketing behavior perspective.
Tatik Suryani, Indra Listyarti
doaj  

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