Results 31 to 40 of about 87 (85)
Purpose – The purpose of the study is to investigate the role of guest loyalty in the relationship between satisfaction with service recovery (SSR) and consumer citizenship behavior (CCB), as well as dysfunctional customer behavior (DCB) of hotel guests.
Milica Josimović +2 more
doaj +1 more source
Credit Cooperatives and Income Growth: Analyzing the Role of Financial Sustainability
Credit cooperatives not only promote the rural economy but also play an important role in providing effective and green financing. This paper aims to study the role of financial sustainability in the relationship between credit cooperation and income growth.
Zhen Liu +4 more
wiley +1 more source
Encouraging online consumers to participate in the value enhancement process of products and stimulating users to engage in spontaneous and voluntary behaviors, the so-called Customer Citizenship Behaviors (CCBs), can significantly contribute to ...
Chong Jiang, Ling He, Shunwu Xu
doaj +1 more source
The accelerating advancement of the digital economy has shortened the distance between customers and organizations, prompting customers to participate in value creation process. The role of customers has changed from passive receiver to value co-creator.
Jielin Yin +4 more
doaj +1 more source
Recently, Customer Citizenship behavior (CCB) has become a research focus in marketing. However, not many researches focus on the antecedent of this variable from the marketing behavior perspective.
Tatik Suryani, Indra Listyarti
doaj
Managing Customer Citizenship Behavior in Aviation Sector Through Relational Benefits: Mediating Role of Relationship Quality. [PDF]
Hassan S, Suki NM.
europepmc +1 more source
How destination brand experience influences tourist citizenship behavior: Testing mediation of brand relationship quality and moderation effects on commitment. [PDF]
Tang J, Wang J, Zhang M, Huang W.
europepmc +1 more source
The Effect of Service Quality on Patient Citizenship Behaviors: Evidence from the Health Sector. [PDF]
Ulucayli S, Cek K, Oniz A.
europepmc +1 more source
Influence Mechanism of Social Support of Online Travel Platform on Customer Citizenship Behavior. [PDF]
Ning YM, Hu C.
europepmc +1 more source
From "Human-to-Human" to "Human-to-Non-human" - Influence Factors of Artificial Intelligence-Enabled Consumer Value Co-creation Behavior. [PDF]
Wen H, Zhang L, Sheng A, Li M, Guo B.
europepmc +1 more source

