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Customer value co-creation behavior : scale development and validation [PDF]
, 2013 This investigation reports a series of four studies leading to the development and validation of a customer value co-creation behavior scale. The scale comprises two dimensions: customer participation behavior and customer citizenship behavior, with each
Yi, Youjae, Gong, Taeshik
core +4 more sources
The antecedents and consequences of service customer citizenship and badness behavior [PDF]
, 2006 This paper presents an empirical test of the antecedents and consequences of customer extra-role behavior (i.e., customer citizenship behavior and badness behavior).
Yi, Youjae, Gong, Taeshik
core +4 more sources
The Moderating Effect of Compulsory Citizenship Behavior Pressure on the Attitudinal Factors and Organizational Citizenship Behavior Relationship [PDF]
, 2021 Several researchers in the organizational citizenship behavior (OCB) field claim that some of the behaviors that have thus far been classified as OCB emanate not by pure contributive motives to the organization but by implicit pressure from a supervisor ...
Ueda, Yutaka
core +1 more source
Customer value creation really works? The mediating role of customer self-determination and role stress [PDF]
, 2014 This article examines the mechanisms by which customer value creation in-role behavior and customer value creation extra-role behavior influence customer well-being.
Gong, Taeshik +2 more
core +3 more sources
Value co-creation and customer citizenship behavior [PDF]
, 2019 Drawing on social exchange theory and the service-dominant logic framework this paper explores the association between value co-creation and the willingness to engage in customer citizenship behavior in the hospitality and tourism context.
Skourtis, George +9 more
core +1 more source
The Impact of Sustainable Marketing on Customer Citizenship Behavior: The Mediating Role of Customer Engagement [PDF]
المجلة العربية للإدارةThis study aims to examine a proposed model that illustrates the direct and indirect relationships between sustainable marketing (SM) and customer citizenship behavior (CCB) in the eco hotel industry.
Eman Hasnin
doaj +1 more source
Public Administration Review, Volume 80, Issue 2, Page 259-270, March/April 2020., 2020 Abstract This article presents a systematic literature review of organizational citizenship behavior (OCB) in the public sector. The findings show that although OCB is gaining more attention in the public sector, research often does not take specific public sector characteristics or concepts into account.
Christa J. C. de Geus +3 more
wiley +1 more source
Innovar: Revista de Ciencias Administrativas y Sociales, 2022 The global pandemic caused by covid-19 forced many countries worldwide to establish severe restrictions on mobility and access to numerous services. Mexico was no exception, and especially food service underwent radical changes that forced businesses to
Juan Gabriel Figueroa Velázquez +3 more
doaj
Give a Man a Fish or Teach Him to Fish
Asia Marketing Journal, 2016 People receive support from others to solve problems that are difficult to solve on their own. During service encounters, customers also receive help from other customers. Inter-customer helping is a type of Customer Citizenship Behavior (CCB), which has
Seo Young Kim, Youjae Yi
doaj +1 more source
The Effects of Characteristics of In-Store Retail Technology on Customer Citizenship Behavior
Tạp chí Phát triển và Hội nhậpThis study explores the effects of in-store retail technology features on customer citizenship behavior (CCB) through the lens of the job demands-resources (JD-R) theory.
Tien Thao Cong Phan +2 more
doaj +1 more source