Results 91 to 100 of about 1,422 (255)

Navigating Ethical Minefields: Micro‐Foundations of Corporate Political Work in Ethical and Sustainable Business Performance

Business Strategy and the Environment, EarlyView.
ABSTRACT In an era of rising geopolitical tensions and environmental instability, corporate political activities have become increasingly intertwined with ethical challenges and sustainability requirements. This study investigates the influence of environmental dynamics and corporate ethical responsibility on interorganizational conflict and ...
David Yulong Liu, Justin Zuopeng Zhang, Jimmy Sun, Muhammad Mustafa Kamal, Bhumika Gupta   +4 more
wiley   +1 more source

A Green Consumer‐Based Approach to Advance Branding Strategies in Experiential Consumption Contexts. Insight From the Cruise Industry

Business Strategy and the Environment, EarlyView.
ABSTRACT Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence
Marcello Risitano, Giuseppe La Ragione, Annarita Sorrentino, Francesco Parola   +3 more
wiley   +1 more source

The Interlink Between Sustainable Entrepreneurship and Ethics: A Systematic Review and Critical Reflection of the Literature

Business Strategy and the Environment, EarlyView.
ABSTRACT This article explores the link between sustainable entrepreneurship and ethics. Based on a systematic literature review, the article analyzes 153 articles by adopting a content analysis approach. The article explores dominant theories, themes and key stakeholders impacted by sustainable entrepreneurship and ethics and focuses on novel ...
Melissa Demartini, Devika Kannan, Kannan Govindan   +2 more
wiley   +1 more source

The Effects of Characteristics of In-Store Retail Technology on Customer Citizenship Behavior

Tạp chí Phát triển và Hội nhập
This study explores the effects of in-store retail technology features on customer citizenship behavior (CCB) through the lens of the job demands-resources (JD-R) theory.
Tien Thao Cong Phan, Truc Ngoc Dien Thai, Nga Tuyet Thi Nguyen   +2 more
doaj   +1 more source

The Effect of Consumer Innovation, Service Innovation and Customer Brand Identification on Customer Participation Behaviors and Customer Citizenship Behaviors

Marketing and Branding Research
In recent years, marketing research has shifted from viewing customers as passive buyers to recognizing them as active participants in value creation, making the study of customer behaviors in this process increasingly important. This study aims to analyze the relationships among customer engagement, consumer innovativeness, organizational ...
Ramezanirad, Fateme, Zarepour Nasirabadi, Ebrahim   +1 more
openaire   +1 more source

Prosumers and Sustainable Market Governance: Development of the Community‐Oriented Marketing Approach Scale

Business Strategy and the Environment, EarlyView.
ABSTRACT This research develops and empirically validates the Community‐Oriented Marketing Approach (COMA), a 20‐item multidimensional scale designed to measure prosumer perceptions within participatory market systems. COMA conceptualizes prosumers as active co‐value creators and institutional agents, driving sustainable market governance.
Alpaslan Kelleci, Oguzhan Essiz
wiley   +1 more source

EXPLORING THE ROLE OF CUSTOMER GREEN ENGAGEMENT BEHAVIOR INFLUENCING GREEN CUSTOMER IDENTIFICATION AND GREEN CUSTOMER CITIZENSHIP BEHAVIOR

International Journal of Professional Business Review
Objective: This research explored the role of customer green engagement behavior influencing customers’ green identification and green customer citizenship behavior.   Theoretical Framework: The research enriches the existing area by finding the roles of green browsing behavior, green interaction behavior and green creation behavior influencing green
Jiang, Lei, Chen, Ge
openaire   +1 more source

Eco‐Innovation Among Environmental Small and Medium Enterprises: A Complexity Theory View on a Regional Paradox

Business Strategy and the Environment, EarlyView.
ABSTRACT Environmental entrepreneurship and eco‐innovation, although cornerstones in the transition to a sustainable world, form a research nexus that remains largely understudied. We draw on the theory of complexity and the notion of cultural, temporal, and relational complexities to explain the process of eco‐innovation among environmental small ...
Georgios Outsios, Stefan Chichevaliev
wiley   +1 more source

The influence of customer relationship management on customer citizenship behavior

, 2015
The main purpose of this research was to investigate whether or not customer relationship management had a significant influence on customer citizenship behaviors. This master thesis focuses on four different kinds of methods to invest in CRM. These are direct mailing, preferential treatment, interpersonal communication and offering tangible rewards ...
openaire   +1 more source

Environmental Performance and Corporate Innovation: Evidence From Korea's Rapid ESG Institutionalization

Business Strategy and the Environment, EarlyView.
ABSTRACT Environmental performance has become strategically critical as regulators mandate disclosure, investors screen for ESG commitments, and consumers reward sustainable practices. Yet whether environmental performance enhances or constrains corporate innovation capacity remains contested.
Jiyeon Kim, Wooyoung Yang
wiley   +1 more source