Results 81 to 90 of about 4,601,788 (235)

The Approach to Enhance Brand Citizenship Behavior and Customer-Based Brand Equity: Multilevel Mediating Effects in International Tourist Hotels

This research, building on social identity and social exchange theories, investigates the multilevel relationships among branding culture, person-brand fit, brand citizenship behavior, customer loyalty, and customer-based brand equity.
江旭新;曾忠蕙
core   +1 more source

A Green Consumer‐Based Approach to Advance Branding Strategies in Experiential Consumption Contexts. Insight From the Cruise Industry

Business Strategy and the Environment, EarlyView.
ABSTRACT Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence
Marcello Risitano, Giuseppe La Ragione, Annarita Sorrentino, Francesco Parola   +3 more
wiley   +1 more source

Sustainability motivation and subjective well-being: an investigation of customer citizenship behavior in online food delivery in Vietnam

Social Sciences and Humanities Open
This research explores the relationship between consumers' sustainability motivation and their subjective well-being. Drawing on Self-Determination Theory and value co-creation literature, this study examines how intrinsic motivation affects the positive
Hien Bich Thi Tang, Angelina Nhat Hanh Le   +1 more
doaj   +1 more source

The Interlink Between Sustainable Entrepreneurship and Ethics: A Systematic Review and Critical Reflection of the Literature

Business Strategy and the Environment, EarlyView.
ABSTRACT This article explores the link between sustainable entrepreneurship and ethics. Based on a systematic literature review, the article analyzes 153 articles by adopting a content analysis approach. The article explores dominant theories, themes and key stakeholders impacted by sustainable entrepreneurship and ethics and focuses on novel ...
Melissa Demartini, Devika Kannan, Kannan Govindan   +2 more
wiley   +1 more source

Developing a organizational citizenship behavior scale for hospitality employees based on the three-leg model

Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
In the hospitality industry, the job characteristics of frontline employees are distinctively characterized by high levels of interaction while serving customers.
Lê Thái Phượng, Tạ Văn Thành, Hà Minh Hiếu   +2 more
doaj   +1 more source

Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study [PDF]

‫مدیریت بازرگانی
ObjectiveAs competition intensifies in the tourism sector, hotel operators and managers recognize the significance of fostering innovation for gaining a competitive advantage.
Meysam Fakharyan, Ali Hosseinzadeh, Hadi Bastam   +2 more
doaj   +1 more source

Prosumers and Sustainable Market Governance: Development of the Community‐Oriented Marketing Approach Scale

Business Strategy and the Environment, EarlyView.
ABSTRACT This research develops and empirically validates the Community‐Oriented Marketing Approach (COMA), a 20‐item multidimensional scale designed to measure prosumer perceptions within participatory market systems. COMA conceptualizes prosumers as active co‐value creators and institutional agents, driving sustainable market governance.
Alpaslan Kelleci, Oguzhan Essiz
wiley   +1 more source

The Effect of Customer Based Corporate Reputation, Customer Satisfaction, Customer Loyalty and Customer Commitment Towards Customer Citizenship Behavior of Xiaomi's Smartphone's Customer in Surabaya

, 2021
Penelitian ini bertujuan untuk mengetahui pengaruh customer based corporate reputation, customer satisfaction, customer loyalty dan customer commitment terhadap customer citizenship behavior pada pelanggan smartphone xiaomi di Surabaya.
Yuwono, Patricia Kelly
core   +2 more sources

Internal Effects of Customer Contact within Service Organizations

Annals of Business Administrative Science, 2007
This paper investigates how an organization can become customer oriented in terms of subculture formation originating from customer contact. Although existing market orientation research has assumed cultural homogeneity, this paper views organizational ...
Ryusuke KOSUGE
doaj   +1 more source

Eco‐Innovation Among Environmental Small and Medium Enterprises: A Complexity Theory View on a Regional Paradox

Business Strategy and the Environment, EarlyView.
ABSTRACT Environmental entrepreneurship and eco‐innovation, although cornerstones in the transition to a sustainable world, form a research nexus that remains largely understudied. We draw on the theory of complexity and the notion of cultural, temporal, and relational complexities to explain the process of eco‐innovation among environmental small ...
Georgios Outsios, Stefan Chichevaliev
wiley   +1 more source