Results 211 to 220 of about 4,601,788 (235)

Value co-creation and customer citizenship behavior [PDF]

open access: yesAnnals of Tourism Research, 2019
Drawing on social exchange theory and the service-dominant logic framework this paper explores the association between value co-creation and the willingness to engage in customer citizenship behavior in the hospitality and tourism context.
George Skourtis   +2 more
exaly   +2 more sources

The effects of customer justice perception and affect on customer citizenship behavior and customer dysfunctional behavior

open access: yesIndustrial Marketing Management, 2008
This research investigates whether customer justice perception influences affect and, in turn, customer citizenship behavior and customer dysfunctional behavior.
Youjae YI, Taeshik Gong
exaly   +5 more sources

A review of customer citizenship behaviors in the service context

Service Industries Journal, 2021
Youjae YI, Taeshik Gong
exaly  

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