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Impact of CSR on Customer Citizenship Behavior: Mediating the Role of Customer Engagement

open access: yesSustainability, 2023
The goal of this study is to analyze a proposed model that shows how customer perceptions of corporate social responsibility (CSR) and customer citizenship behavior (CCB) in the banking sector are directly and indirectly related.
Mobin fatma
exaly   +2 more sources
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Systematic review on customer citizenship behavior: Clarifying the domain and future research agenda

Journal of Business Research, 2022
Vojtěch Spáčil   +2 more
exaly  

Effects of characteristics of in-store retail technology on customer citizenship behavior

Journal of Retailing and Consumer Services, 2022
Taeshik Gong
exaly  

On linking the perceived values of mobile shopping apps, customer well-being, and customer citizenship behavior:

Journal of Retailing and Consumer Services, 2023
Karim Garrouch, Zohra Ghali-Zinoubi
exaly  

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