Results 131 to 140 of about 4,306 (262)

Social Media Influencers in Firm‐Based Marketing Campaign Phases—A Content Analysis and Future Research Agenda

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The purpose of this study is to explore the different phases of social media influencers in firm‐based marketing campaigns using a content analysis. The authors categorized the existing studies into twenty (20) major themes of social media influencers in consumer engagement by considering the analytical framework of Maciel and Fischer ...
Prakash Singh, Nirma Sadamali Jayawardena, Park Thaichon   +2 more
wiley   +1 more source

Entrepreneurship beyond the lab: commercializing your creative outputs. [PDF]

BMC Proc
Martínez-Montemayor MM, Raghu S, Torres-Reverón A.   +2 more
europepmc   +1 more source

Talk to Me Like a Human: How AI Chatbot Message Tone, Recommendation Type, and Personalization Drive Consumers' Continuance Intention

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study investigates how artificial intelligence (AI) chatbot message tone, fashion product recommendation type, and personalization level interact to shape consumers' continuance intention in online fashion shopping. Building on Construal Level Theory and the Stereotype Content Model, we treat warmth and competence cues as psychological ...
Jung Mee Kim, Seeun Kim
wiley   +1 more source

The Evidence Behind ANCC's Pathway to Excellence® Credential's Return on Investment. [PDF]

J Nurs Adm
Swartwout E.
europepmc   +1 more source

Rethinking Consumer Behavior Through Phygital Episodes

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Consumption unfolds in fused encounters where physical presence and digital mediation co‐occur, which, in turn, reshapes how consumers search, evaluate, purchase, and relate to brands. Consumer behavior research, however, still parses these encounters into channels, touchpoints, and stages that can be studied and managed apart.
Wenny Candra Mandagie, Weng Marc Lim
wiley   +1 more source

Redesigning Telemedicine for Traditional Chinese Medicine: Service Design Approach to Digital Transformation. [PDF]

JMIR Hum Factors
Jiamsanguanwong A, Luo R, Kaingam R, Kittithreerapronchai O, Authayarat W.   +4 more
europepmc   +1 more source

Contextual Factors Impacting Different Stages of Voluntary Occupational Change: The Case of Turkey

The Career Development Quarterly, EarlyView.
ABSTRACT Occupational change has become increasingly common in recent decades. However, we know little about how contextual factors shape the voluntary occupational change process. By integrating the Careers in Context Framework (Mayrhofer et al. 2007) and the Transtheoretical Model of Career Change (Barclay et al.
Duygu Gulseren, Gamze Arman, Ayse Nur Asyali, Soner Cem Gur, Ayca Aksu, Buse Baylar   +5 more
wiley   +1 more source

Enhancing fruit supply chain traceability through blockchain and cryptographic protocols for achieving UN sustainable development goals. [PDF]

Sci Rep
Rashid A, Ahmad RW, Nachouki M, Khan AUR.   +3 more
europepmc   +1 more source

A Phenomenological Study of Lived Experiences of International Counseling Students in Multicultural Counseling Courses

Counselor Education and Supervision, EarlyView.
ABSTRACT This transcendental phenomenological study aimed to explore international counseling students’ (ICSs’) lived experiences in multicultural counseling classes. Semi‐structured individual interviews were conducted with 17 ICSs, six of whom also completed focus group interviews.
Anqi Yu, Susannah M. Wood
wiley   +1 more source

The adaptive engagement framework: enhancing banking customer experience through AI-powered invisible marketing. [PDF]

Sci Rep
Shahbazi A, Behtaji S, Tajiki AH, Şirzad N, Darvishan S, Najafzadeh H.   +5 more
europepmc   +1 more source