Results 121 to 130 of about 243,760 (305)
, 2022 Eine Customer Journey kann Unternehmen dabei helfen, den Fokus auf den Kunden zu richten und dabei Marketing- und Vertriebsaktivitäten aufeinander abzustimmen. Speziell im Bereich der Industriegüter führt die digitale Transformation – aus Sicht des Marketings – zu einer Kehrtwende.
openaire +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This study analyses the association between carbon emissions and financial performance in Latin American firms. The scientific literature on this topic is limited, with little evidence available in this geographical region. This study aims to address this research gap by testing hypotheses focused on analysing how Scope 1, 2 and 3 carbon ...
Ana Isabel Mendieta‐Callirgos +3 more
wiley +1 more source
AIDA-Based Customer Segmentation With User Journey Analysis for Wi-Fi Advertising System
IEEE AccessCustomer segmentation is an important aspect in aiding businesses to comprehensively understand their customer base and tailor their marketing strategies for optimal effectiveness. Traditional approaches to segmentation have predominantly concentrated on
Shi-Yen Wong +2 more
doaj +1 more source
Equity drivers and the customer experience [PDF]
, 2017 Customer experience has become a top priority for business managers and marketing scholars. However, research on this topic remains relatively scarce, particularly with regard to the drivers of the customer experience.
Gao, Lily +3 more
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Leading the Loop: Anchor‐Led Orchestration in Nascent Circular Ecosystems—A Qualitative Case Study
Business Strategy and the Environment, EarlyView.ABSTRACT The transition towards a circular economy necessitates coordinated, systemic change across value chains. Yet the role of anchor firms in initiating and orchestrating nascent circular ecosystems remains underexplored. Using an inductive, qualitative single‐case design, we analyse a German mid‐sized entrepreneurial firm, drawing on 21 interviews
Johann Felix Mader, Patrick Spieth
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This study demonstrates how a profitable, lean, and environmentally responsible e‐waste reverse logistics system can be designed using integrated Operations Research (OR) techniques. Addressing the growing urgency of responsible consumption (UN SDG 12) and the projected rise of the e‐waste sector to USD 137.60 billion by 2029, the research ...
Sheeba Pathak, Hajar Fatorachian
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT While industry platforms are widely recognized as enablers of circular innovation, we still know little about how they evolve to scale and sustain innovation as economic conditions tighten and circular economy funding schemes become more selective.
Eva Qi Wang +3 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The role of academia in shaping the Sustainable Development Goals (SDGs) remains insufficiently understood. This study examines how SDG discourse is constructed within accounting and business research by integrating bibliometric analysis with a systematic review of 731 peer‐reviewed articles published between 2020 and 2024.
Silvia Panfilo +2 more
wiley +1 more source
Tailored Avatar Presence Increases Satisfaction for Lonely E-commerce Shoppers
Maketingu JanaruOne key factor that enhances the customer experience in retail settings is the presence of sales staff. However, in e-commerce environments where human sales staff are absent, it is unclear how an avatar-like assistant might impact customer satisfaction ...
Mayuko Nishii
doaj +1 more source
Asiantuntijapalvelun kehittäminen palvelumuotoilua hyödyntäen Case: KontaktiVerkko Suomi Oy [PDF]
, 2014 Tämä opinnäytetyö toteutettiin toimeksiantona lahtelaiselle myynnin ja markkinoinnin asiantuntijayritykselle. Opinnäytetyön tutkimusstrategiaksi valittiin case study eli tapaustutkimus ja menetelmänä käytettiin kvalitatiivista eli laadullista tutkimusta.
Honkanen, Laura
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