Results 211 to 220 of about 1,264 (257)
Implementation of Customer Journey Mapping in Digital Business Development
International Journal of Science and Research (IJSR)openaire +1 more source
Some of the next articles are maybe not open access.
Related searches:
Related searches:
Expanded Customer Journey Map: Interaction Mapping Framework Based on Scenario
Communications in Computer and Information Science, 2014This study proposed the mapping framework that was the intermediate layer between these two toolkits. The main attribute of mapping framework is that it is built up on the basis of scenario; thus, it plays the role of making the two toolkits correspond with the task based on a scenario as an output interaction as to the input of behaviors conducted by ...
Younghwan Pan, Pan Younghwan
exaly +2 more sources
How to create a realistic customer journey map
Business Horizons, 2017Abstract Although many articles discuss customer journey mapping (CJM), both academics and practitioners still question the best ways to model the consumer decision journey. We contend that most customer journey maps are critically flawed. They assume all customers of a particular organization experience the same organizational touchpoints and view ...
Mark Rosenbaum
exaly +2 more sources
Customer Journey Map Discovery Approach
Studies in Computational Intelligence, 2023Hanae Sbai, Imane El Alama
exaly +2 more sources
Customer Journey Maps for Demographic Online Customer Profiles
International Journal of Virtual Communities and Social Networking, 2016In the digital landscape where the customer is defining and reveling in his choices each marketer should look at how best to cater to a specific customer so that both sides walks away smiling. In order to do this most product and service companies are currently drawing up their typical customer profiles and takes it to a higher level by giving the ...
Deepa Ittimani Tholath +1 more
openaire +1 more source
Экономика и предпринимательство, 2021
В статье рассмотрено такое явление, как карта путешествия пользователей (покупателей). Карту используют, чтобы собирать инсайты пользователей: какие из точек соприкосновения с вашим продуктом имели успех, а какие негативно сказались на опыте клиента.
openaire +1 more source
В статье рассмотрено такое явление, как карта путешествия пользователей (покупателей). Карту используют, чтобы собирать инсайты пользователей: какие из точек соприкосновения с вашим продуктом имели успех, а какие негативно сказались на опыте клиента.
openaire +1 more source
Customer Journey Mapping Using Stochastic Models
Volume 3A: 48th Design Automation Conference (DAC), 2022Abstract A customer journey map is a visual representation of the process that a person goes through when interacting with a product or a service and it is often related to human-centered design. The process of which customer journey maps are built is referred to as customer journey mapping (CJM) and traditionally this process includes ...
Yiqing Ding, Erin F. MacDonald
openaire +1 more source
User as Customer: Touchpoints and Journey Map
2018Customer eXperience (CX) is a concept traditionally related to marketing and Service Sciences. Lately there is an increasing interest on CX from the Human-Computer Interaction (HCI) community. CX extends the User eXperience (UX) concept: it examines the whole customer journey and experiences with several systems, products or services that a company ...
Camila Bascur +2 more
openaire +1 more source
Common pitfalls in customer journey maps
Interactions, 2016This forum addresses conceptual, methodological, and professional issues that arise in the UX field's continuing effort to contribute robust information about users to product planning and design. --- David Siegel and Susan Dray, Editors
openaire +1 more source
Customer Journey Map System based on Lifelogging
HCI Korea 2016, 2016Customer journey map is to visualize and to evaluate user's behavior based on time, location, and context. The map includes the emotional state of specific touch, in which user experience could be clearly defined. However, emotion measurements depending subjective evaluation cannot reflect user's situation and context in real time.
Hyunwoo Lee +4 more
openaire +1 more source