Results 71 to 80 of about 1,264 (257)

A Process Mining Based Model for Customer Journey Mapping. [PDF]

, 2017
Customer journey maps (CJMs) are used to understand customers’ behavior, and ultimately to better serve them. This new approach is used in numerous disciplines for different purposes. As a response, several software applications have emerged. Although they provide interfaces to understand CJMs, they lack measures to assist in decision making.
Bernard, G., Andritsos, P.
openaire   +1 more source

Sustainable Development Goals' Discourse in the Accounting and Business Literature: A Rhetorical Lens

Business Strategy and the Environment, EarlyView.
ABSTRACT The role of academia in shaping the Sustainable Development Goals (SDGs) remains insufficiently understood. This study examines how SDG discourse is constructed within accounting and business research by integrating bibliometric analysis with a systematic review of 731 peer‐reviewed articles published between 2020 and 2024.
Silvia Panfilo, Ewelina Zarzycka, Chiara Mio   +2 more
wiley   +1 more source

Cart-State-Aware Discovery of E-Commerce Visitor Journeys with Process Mining

Journal of Theoretical and Applied Electronic Commerce Research
Understanding customer journeys is key to e-commerce success. Many studies have been conducted to obtain journey maps of e-commerce visitors. To our knowledge, a complete, end-to-end and structured map of e-commerce journeys is still missing.
Bilal Topaloglu, Basar Oztaysi, Onur Dogan   +2 more
doaj   +1 more source

TOURISM VILLAGE DIGITAL TRANSFORMATION READINESS ANALYSIS: CASE STUDY IN TWO SUPER PRIORITY DESTINATIONS IN INDONESIA [PDF]

Geo Journal of Tourism and Geosites
The digital economy is increasingly vital to Indonesia’s development strategy and presents a major opportunity for enhancing tourism, especially in rural areas.
Risris RISMAYANI, Dodie TRICAHYONO, Addin MAULANA, Dini OKTAVIYANTI, Yuhana ASTUTI, Imam HAKIM, Fauziah KHOIRIYANI, Heppy MILANYANI, Tarandhika TANTRA, Tri MARGONO, Sarita DAMAYANTI, Atikah N. RAHARJA, Fatimatuzzahro DANI, Yessy USMAN, Sri ASSHAGAB, Alfi INAYATI   +15 more
doaj   +1 more source

The Fast, the Steady and the Tenacious: Funding Pathways for Circular Start‐Ups

Business Strategy and the Environment, EarlyView.
ABSTRACT Circular start‐ups (CSUs) are critical for unlocking the circular economy, yet they face persistent barriers in accessing finance. Despite growing interest from policymakers and financing institutions, little empirical evidence explains how these ventures pursue and secure funding.
Pilar Mejía‐Vélez, Wim Van Opstal, Christina Bidmon, Saskia Manshoven, Julian Kirchherr   +4 more
wiley   +1 more source

Methodology for developing metrics to measure the effectiveness of triggers and customer interaction in modern marketing theory

Innovation and Sustainability
The article discusses the topical issue of measuring the effectiveness of triggers and customer interaction in modern marketing theory. Particular attention is paid to the integration of qualitative and quantitative approaches to assessing the ...
V. Bobrovnyk, Z. Andrushkevych
doaj   +1 more source

Market and Nonmarket Strategies in Focus: How Entrepreneurs Tackling the Grand Challenge of Waste Management Navigate Institutional and Market Adversity in Ghana

Business Strategy and the Environment, EarlyView.
ABSTRACT Waste management remains a critical grand challenge in African countries. While entrepreneurship has been a viable strategy for addressing this challenge, it is fraught with constraints. This study investigates the strategies orchestrated by entrepreneurs to navigate adversity in Waste management and ensure the social and economic viability of
Tahiru Azaaviele Liedong, Abiodun Samuel Adegbile, Augustine Awuah Peprah, Bede Akorige Atarah   +3 more
wiley   +1 more source

Formalising Sustainability Management as a Core Process Group in Project Management

Business Strategy and the Environment, EarlyView.
ABSTRACT Sustainability has become a strategic imperative for organisations, yet widely used project management standards such as the PMBoK sixth and seventh editions still do not formalise how sustainability should be embedded across project work. This gap matters because PMBoK‐based processes shape governance, roles, documentation and performance ...
Cinzia Dessi, Vincenzo Basile, Federica Caboni, Flavio De Trane   +3 more
wiley   +1 more source

Fueling Tomorrow: Scenario Planning for the Future of Gas Stations

Business Strategy and the Environment, EarlyView.
ABSTRACT Transport electrification is reshaping the service infrastructures that mediate everyday mobility, yet most electrification scenario studies remain macrolevel and offer limited insight into how incumbent forecourt (gas‐station) networks can adapt under deep uncertainty.
Joao Gabriel Rosa, Fabiano Armellini, Jean‐Marc Robert   +2 more
wiley   +1 more source

Designing and Illustrating the Knowledge Network of Digital Banking Studies with a Bibliometric Approach [PDF]

پژوهشنامه علم سنجی
Purpose: In the age of information, the increasing competition among banks to gain a larger share of the monetary and financial market has led to a more detailed and profound focus on the needs and demands of customers.
Farshid Farokhizadeh, Azim Zarei, Abbasali Rastgar, Seyed Abbas Ebrahimi   +3 more
doaj   +1 more source