Results 121 to 130 of about 82,650 (291)

Prioritizing Customer Loyalty Strategies Using Customer Journey Mapping and Analytic Hierarchy Process

Indonesian Journal of Innovation Studies
Background (General): The rapid growth of Indonesia’s culinary sector has intensified competition, making customer loyalty a key determinant of business sustainability and competitiveness. Background (Specific): Small and medium enterprises (SMEs), such as Jatinangor House, face challenges in maintaining loyalty due to inconsistent marketing strategies,
Nadhim Ihsananda, Moch Tutuk Safirin, Hafid Syaifullah   +2 more
openaire   +1 more source

Customer journey mapping framework for SMES: Enhancing customer satisfaction and business growth

World Journal of Advanced Research and Reviews
Customer journey mapping (CJM) is an essential tool for small and medium-sized enterprises (SMEs) to understand and optimize their interactions with customers, thereby driving satisfaction and business growth. This review outlines a customer journey mapping framework designed specifically for SMEs, aiming to enhance customer experiences through a ...
Nnenna Ijeoma Okeke, Olufunke Anne Alabi, Abbey Ngochindo Igwe, Onyeka Chrisanctus Ofodile, Chikezie Paul-Mikki Ewim   +4 more
openaire   +1 more source

Non-profit Health Care Services Marketing: Persuasive Messages Based on Multidimensional Concept Mapping and Direct Magnitude Estimation [PDF]

, 2008
Persuasive messages for marketing healthcare services in general and coordinated care in particular are more important now for providers, hospitals, and third-party payers than ever before. The combination of measurement based information with creativity
Hall, Michael L.
core   +1 more source

The Evolution of Impression Management Research in Social Media: A Bibliometric Perspective

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT The purpose of the present study is to investigate impression management (IM) usage by companies in the context of social media communication and emerging technologies through a comprehensive mapping of the scientific literature. In this matter, a bibliometric analysis has been conducted, extracting a sample of 262 peer‐reviewed journal ...
Antonio Iazzi, Amedeo Maizza, Simona Lamusta, Simone Pizzi   +3 more
wiley   +1 more source

Where Tech Meets the SDGs: A Supply‐Chain Process Map for Sustainability Management

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT This study investigates how advanced technologies support Sustainable Development Goals (SDGs) within supply chain management (SCM) through a structured analysis of 4448 sustainable practices. By integrating perspectives from sustainability‐oriented innovation (SOI) and contingent dynamic capabilities, the research conceptualizes technology ...
Vincenzo Varriale, Antonello Cammarano, Moacir Godinho‐Filho   +2 more
wiley   +1 more source

Walking the Tightrope of Sustainability Reporting Standardization: Insights From Italian Small and Medium‐Sized Enterprises

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT This study investigates the challenges and support needs of small and medium‐sized enterprises (SMEs) in adopting standardized sustainability reporting, taking the European Sustainability Reporting Standards (ESRS) as an empirical case of formal standardization.
Filippo Cavaliere, Enrico Bellazzecca, Emma Edvige Zanchini di Castiglionchio   +2 more
wiley   +1 more source

Sustainable Development, Environmental Certification and the Financial Performance of the Road Passenger Transportation Sector

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Within the framework of sustainable development and environmental policy, environmental certification is regarded as a mechanism through which road passenger transport companies (RPTCs) could mitigate their adverse environmental impacts and attain competitive advantages that may enhance their financial performance.
Jose Antonio Cavero‐Rubio, Monica Gonzalez‐Morales   +1 more
wiley   +1 more source

Analisis Customer Journey Map untuk Meningkatkan Customer Experience pada Real Estate Marketplace

Tekinfo: Jurnal Ilmiah Teknik Industri dan Informasi
Perkembangan inovasi pada sektor properti telah mendorong munculnya berbagai startup property technology. Dimana sebanyak 32 startup yang telah beroperasi, terdiri dari 24% startup yang berbentuk marketplace. Salah satu tantangan utama yang dihadapi oleh marketplace properti atau real estate adalah peningkatan customer experience (CX) yang sangat ...
Zahwa Putri Aghniya, Sayyidah Maulidatul Afraah   +1 more
openaire   +1 more source

Mapping the Intellectual and Industrial Evolution of Corporate Social Responsibility: A Cross‐Sector Scientometric Analysis Using Main Path and Cluster Methods

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Corporate social responsibility (CSR) has undergone continuous expansion across industries, yet its intellectual evolution and cross‐sectoral linkages remain insufficiently understood. This study provides a comprehensive, data‐driven assessment of CSR's developmental trajectories by analyzing 3314 Web of Science articles using key‐route main ...
Wei‐Hao Su, Chia‐Chia Kuo, Long‐Sheng Chen   +2 more
wiley   +1 more source

Landscape of Research on Accounting Scope 3 Emissions: A Review of Methodologies and Data

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Scope 3 emissions have been proposed as a critical metric for evaluating corporate carbon footprint, identifying emission sources, and developing mitigation solutions. Yet, widespread corporate reporting of Scope 3 emissions remains limited, highlighting a critical gap in both research and practice.
Zeyu Wang, Klaus Hubacek, Xin Sun, Franco Ruzzenenti   +3 more
wiley   +1 more source