Applying Customer Journey Mapping in Social Marketing to Understand Salt-Related Behaviors in Cooking. A Case Study. [PDF]
Int J Environ Res Public Health, 2021 Cateriano-Arévalo E +3 more
europepmc +2 more sources
Customer journey mapping framework for SMES: Enhancing customer satisfaction and business growth
World Journal of Advanced Research and ReviewsCustomer journey mapping (CJM) is an essential tool for small and medium-sized enterprises (SMEs) to understand and optimize their interactions with customers, thereby driving satisfaction and business growth. This review outlines a customer journey mapping framework designed specifically for SMEs, aiming to enhance customer experiences through a ...
Nnenna Ijeoma Okeke +4 more
openaire +3 more sources
Using customer journey mapping to improve public services: A critical analysis of the literature
Management, 2021 Providing clients with public services that will meet their needs and expectations requires not only testing their satisfaction. In order to better improve service processes in the context of customer orientation, customer experiences should be ...
Ludwiczak Anna
doaj +1 more source
Mix method analysis for analyzing user behavior on logistic company mobile pocket software
Jurnal Sistem dan Manajemen Industri, 2023 The present study emphasizes mixed-method analysis, integrating the partial least square structural equation model (PLS-SEM) and customer journey for mobile pocket office improvement in logistic XYZ company.
Satria Fadil Persada +5 more
doaj +1 more source
The Anáhuac Journal, 2022 La transformación digital acelerada de las empresas, el comportamiento cambiante del consumidor local y los planes de mercadotecnia directa y digitales tuvieron que transformarse durante la pandemia.
Mónica Guadalupe González Urbán
doaj +3 more sources
JOIV: International Journal on Informatics Visualization, 2023 Agile and User Experience have become popular for decades due to the ability to understand customer needs. However, both methods have different perspectives on the point of view, value, and quality.
Wahyu Andhyka Kusuma +3 more
doaj +1 more source
Making it Better: A Project Management Framework for Creating a Research Data Services Program
Issues in Science and Technology Librarianship, 2022 When librarians at Oklahoma State University (OSU) began creating services to support data intensive research they found plenty of published guidance about doing surveys and outreach to get started.
Kay K. Bjornen, Cinthya Ippoliti
doaj +1 more source
Categorisation of visualisation methods to support the design of Human-Computer Interaction systems [PDF]
, 2016 During the design of Human-Computer Interaction (HCI) systems, the creation of visual artefacts forms an important part of design. On one hand producing a visual artefact has a number of advantages: it helps designers to externalise their thought and ...
Alcock, Jeffrey R. +3 more
core +1 more source
Developing Scenarios for Product Longevity and Sufficiency [PDF]
, 2017 This paper explores the narrative of peoples’ relationships with products as a window on understanding the types of innovation that may inform a culture of sufficiency. The work forms part of the 'Business as Unusual: Designing Products with Consumers in
Dewberry, E. L. +4 more
core +1 more source
Business process management tools as a measure of customer-centric maturity [PDF]
, 2019 In application of business process management (BPM) tools in European commercial sectors, this paper examines current maturity of customer centricity construct (CC) as an emerging dimension of competition and as a potential strategic management direction
Hitz, Christian, Vojvodic, Mag. Milomir
core +1 more source