Results 11 to 20 of about 1,159 (248)

How Can Firms Effectively Use Technology in Customer Journey Management

open access: yesTechnology Innovation Management Review, 2021
Customer Journey (CJ) mapping offers a view of the Customer Experience (CX) from a customer's standpoint, which acts as the first step towards a myriad of actions that can be performed to improve CX.
William Boscardini Helouani
doaj   +1 more source

Using customer journey mapping to improve public services: A critical analysis of the literature

open access: yesManagement, 2021
Providing clients with public services that will meet their needs and expectations requires not only testing their satisfaction. In order to better improve service processes in the context of customer orientation, customer experiences should be ...
Ludwiczak Anna
doaj   +1 more source

Mix method analysis for analyzing user behavior on logistic company mobile pocket software

open access: yesJurnal Sistem dan Manajemen Industri, 2023
The present study emphasizes mixed-method analysis, integrating the partial least square structural equation model (PLS-SEM) and customer journey for mobile pocket office improvement in logistic XYZ company.
Satria Fadil Persada   +5 more
doaj   +1 more source

Capturing User Experience of Customer-Centric Software Process through Requirement Process: Systematic Review

open access: yesJOIV: International Journal on Informatics Visualization, 2023
Agile and User Experience have become popular for decades due to the ability to understand customer needs. However, both methods have different perspectives on the point of view, value, and quality.
Wahyu Andhyka Kusuma   +3 more
doaj   +1 more source

Evaluating Customer Experience through Customer Journey Mapping and Service Blueprinting at Edmonton Public Library: An Exploratory

open access: yesPartnership: The Canadian Journal of Library and Information Practice and Research, 2019
This paper presents an overview of the design, implementation, and findings of an exploratory project to evaluate customer experience at Edmonton Public Library (EPL).
David Mucz, Céline Gareau-Brennan
doaj   +1 more source

Customer journey maps

open access: yesAGORA Magazine, 2013
Voor veel steden is veiligheid in de openbare ruimte een factor van groot belang. In toenemende mate worden bewakingscamera’s en andere vormen van toezicht ingezet om het veiligheidsgevoel te beinvloeden. Hoe effectief zijn al deze maatregelen? Gevoelens van veiligheid en onveiligheid zijn lastig te objectiveren. Waar de een zich onprettig voelt in een
van Aalst, I., Arets, D., Brands, J.
openaire   +2 more sources

Reconociendo el customer journey mapping como clave para generar estrategias de mercadotecnia precisas, innovadoras y centradas en el cliente en México

open access: yesThe Anáhuac Journal, 2022
La transformación digital acelerada de las empresas, el comportamiento cambiante del consumidor local y los planes de mercadotecnia directa y digitales tuvieron que transformarse durante la pandemia.
Mónica Guadalupe González Urbán
doaj   +3 more sources

Case "Service through the eyes of a consumer " to study the methodology of customer development in the course of "Internet business"

open access: yesСовременные информационные технологии и IT-образование, 2017
The article presents an example of a business game, which uses Design Thinking and Learn Startup approach. Reviewed such techniques as Customer Journey Mapping, SIL, KJ, grouping of ideas, voting stickers.
Elena V. Vasilieva, Tatiana N. Gubina
doaj   +1 more source

Making it Better: A Project Management Framework for Creating a Research Data Services Program

open access: yesIssues in Science and Technology Librarianship, 2022
When librarians at Oklahoma State University (OSU) began creating services to support data intensive research they found plenty of published guidance about doing surveys and outreach to get started.
Kay K. Bjornen, Cinthya Ippoliti
doaj   +1 more source

Formulating Business Understanding of Data Mining Projects in Customer Support Domain [PDF]

open access: yesپژوهش‌های مدیریت عمومی, 2020
Extended abstract Abstract Despite advances in the capabilities of data mining algorithms, the knowledge extracted by these algorithms require a great deal of refinement to become actionable for business executives. The main objective of this research is
Hamidreza Nazari   +3 more
doaj   +1 more source

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