Data‐Driven Marketing Processes: A Roadmap for Big Data Analytics Adoption in a Brazilian SaaS SME
Knowledge and Process Management, EarlyView.ABSTRACT Small and medium‐sized enterprises (SMEs) often face unique challenges in integrating advanced digital technologies due to limited resources and organizational constraints. While much attention has been given to large firms' adoption of big data analytics (BDA) and artificial intelligence (AI), less is known about how SMEs can leverage these ...
Fabricio Venancio +2 more
wiley +1 more source
Neuro-insights: a systematic review of neuromarketing perspectives across consumer buying stages. [PDF]
Front NeuroergonGupta R, Kapoor AP, Verma HV.
europepmc +1 more source
Applying customer journey map for categorizing ERP functions to improve customer satisfaction
Applying customer journey map for categorizing ERP functions to improve customer satisfactionWhen introducing ERP systems which would fit the existing business module, it is important to analyze the correspondence relation between ERP functions and business operations. This study proposes to compare the function of ERP with the business module and verifies the effectiveness of the ERP in the point of customer satisfaction.
openaire
Psychology &Marketing, EarlyView.ABSTRACT Artificial intelligence (AI) is rapidly reshaping modern marketing practice, yet whether this technology will ultimately advance or hinder diversity, equity, and inclusion in the marketplace remains unknown. On the one hand, AI promises to deliver better, more powerful services and products to a wider customer base. On the other hand, however,
Darius‐Aurel Frank +4 more
wiley +1 more source
A service failure assessment model for smart product consumption experience based on customer perception. [PDF]
Sci RepWei T, Shi Y.
europepmc +1 more source
How to Conduct a Multi‐Domain Systematic (Literature) Review? Guidelines Using The Lotus Protocol
Psychology &Marketing, EarlyView.ABSTRACT Complex challenges increasingly demand multidisciplinary research across intersecting knowledge domains. However, existing systematic (literature) review protocols offer limited guidance and tend to confine scholars to single‐domain or single‐intersection reviews.
Bart J. A. van Bueren +6 more
wiley +1 more source
Development of a FHIR-based Korean IPS Data Pipeline and User-Centered UI Design. [PDF]
Sci RepKim B, Lee J.
europepmc +1 more source
Dynamic Evolution and Transformative Trends in the Consumer Market: A Technology Paradox Perspective
Psychology &Marketing, EarlyView.ABSTRACT The consumer market is defined by tensions arising from the clash between technological advancement and consumer psychology. Current research lacks a unifying framework to explain these contradictions. Addressing this gap, we introduce a conceptual model based on technology paradox theory, which maps the dynamic process from antecedents ...
Chanaka Jayawardhena +3 more
wiley +1 more source
Experience Therapy: How Service Experiences Regulate Everyday Negative Affect
Psychology &Marketing, EarlyView.ABSTRACT In today's fast‐paced and high‐pressure society, maintaining emotional well‐being requires effective strategies for managing everyday negative affect. This research examines the role of service experiences in reducing negative affect and introduces experience therapy as a novel strategy for affect regulation.
Chang Ma +3 more
wiley +1 more source