Results 221 to 230 of about 82,907 (285)

How to Conduct a Multi‐Domain Systematic (Literature) Review? Guidelines Using The Lotus Protocol

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Complex challenges increasingly demand multidisciplinary research across intersecting knowledge domains. However, existing systematic (literature) review protocols offer limited guidance and tend to confine scholars to single‐domain or single‐intersection reviews.
Bart J. A. van Bueren   +6 more
wiley   +1 more source

Dynamic Evolution and Transformative Trends in the Consumer Market: A Technology Paradox Perspective

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT The consumer market is defined by tensions arising from the clash between technological advancement and consumer psychology. Current research lacks a unifying framework to explain these contradictions. Addressing this gap, we introduce a conceptual model based on technology paradox theory, which maps the dynamic process from antecedents ...
Chanaka Jayawardhena   +3 more
wiley   +1 more source

The Rise of Human–Computer Integration in Marketing: A Theory Synthesis

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Human–computer integration (HCInt) technologies, which merge human bodily, cognitive, and sensory functions with computational processes, are reshaping the foundations of consumer experience. Unlike traditional human–computer interaction, HCInt entails adaptive and reciprocal coupling through AI‐driven augmentation, wearables, muscle–computer ...
Carlos Velasco   +5 more
wiley   +1 more source

Experience Therapy: How Service Experiences Regulate Everyday Negative Affect

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT In today's fast‐paced and high‐pressure society, maintaining emotional well‐being requires effective strategies for managing everyday negative affect. This research examines the role of service experiences in reducing negative affect and introduces experience therapy as a novel strategy for affect regulation.
Chang Ma   +3 more
wiley   +1 more source

From Capability to Care: Sense‐Breaking, Sense‐Giving, and Strategic Flexibility as Drivers of Ethical, Autonomy‐Preserving AI Personalization

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT AI‐driven personalization now structures search, recommendation, pricing, and service across the consumer journey, heightening a core dilemma: maximizing relevance and efficiency without compromising autonomy and trust. This article advances a capability‐based account of responsible personalization.
Yu‐Ming Hsu
wiley   +1 more source

Customer Experience: Heterogeneity Insights From Meta‐Analytic Synthesis

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Overlooking heterogeneity (variability) in customer experience (CX) can lead to incomplete theoretical insights and suboptimal managerial decisions. To address this issue, this article reviews the causes of heterogeneity in extant meta‐analyses of CX research (n: 91).
Wagner Junior Ladeira   +5 more
wiley   +1 more source

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