Results 221 to 230 of about 1,162 (248)

MAPPING THE CUSTOMER EXPERIENCE: UNVEILING THE CUSTOMER JOURNEY IN THE NAIL INDUSTRY

8th International Scientific Conference CRODMA 2023: Book of Papers, 2023
After a period of a low-touch customer service approach due to the recent pandemic, delivering value to customers again becomes a focus for entrepreneurs in originally designed business models in the service industry. Pandemic experiences have prompted customers to accept the usual service process changes readily. A valuable tool for analyzing customer
openaire  

Interactive Customer Journey Maps for Complex Services

Touchpoint
Customer journey maps often assume linear and uniform customer experiences, limiting their effectiveness for complex services. In this article, an interactive customer journey mapping approach is proposed and evaluated in the context of a smart energy sharing platform project.
Carolijn Schrijver, Martijn Rietbergen
openaire   +1 more source

A Customer Journey Mapping Approach With Mobile Application

Journal of Mechanical Design
Abstract Customer journey mapping (CJM) is a product and service design method that is widely used by design researchers and practitioners. It tracks the customer’s or user’s interactions with products and services during experiences and maps out significant changes in those experiences.
Yiqing Ding, James M. Lattin, Awua M. Buahin, Gabriella A. Dweck   +3 more
openaire   +1 more source

User Narratives in Experience Design for a B2B Customer Journey Mapping

2017
Enterprises are increasingly starting to apply a user-centric perspective in their product and service development processes. This paper uses the concept of customer journey mapping (CJM) to visualize customers’ needs and perceptions throughout all of their relationships with an enterprise to improve development processes.
Thomas Ludwig 0005, Xiaoyu Wang, Christoph Kotthaus, Simon Harhues, Volkmar Pipek   +4 more
openaire   +1 more source

The millennial customer journey: a Phygital mapping of emotional, behavioural, and social experiences

Journal of Consumer Marketing, 2021
Tiziana Russo-Spena, Cristina Mele, Marco Tregua   +2 more
exaly  

Improving festivals through the Customer Journey Map

2022
Treball Final de Grau en Administració d'Empreses. Codi: AE1049.
openaire   +1 more source

Customer Journey Map Discovery Approach

2023
Imane El Alama, Hanae Sbai
openaire   +1 more source

INTELLIGENT CUSTOMER JOURNEY MINING AND MAPPING

2022
SINHA RITWIK, DU FAN, CHOUDHARY SUNAV, MEHTA SANKET, SINGH HARVINEET, KOBEISSI SAID, GEORGE WILLIAM BRANDON, CHALLIS CHRIS, BHUTANI PRITHVI, BATES JOHN, ANDRUS IVAN   +10 more
openaire   +2 more sources

Here Today, Gone Tomorrow? Mapping and modeling the pop-up retail customer journey

Journal of Retailing and Consumer Services, 2020
Frances Gunn
exaly  

Shaping the organizational learning strategy through customer journey mapping: insights from shopping mall operators

Development and Learning in Organizations, 2023
Frank Lattuch
exaly