Results 21 to 30 of about 82,650 (291)
Formulating Business Understanding of Data Mining Projects in Customer Support Domain [PDF]
پژوهشهای مدیریت عمومی, 2020 Extended abstract Abstract Despite advances in the capabilities of data mining algorithms, the knowledge extracted by these algorithms require a great deal of refinement to become actionable for business executives. The main objective of this research is
Hamidreza Nazari +3 more
doaj +1 more source
Современные информационные технологии и IT-образование, 2017 The article presents an example of a business game, which uses Design Thinking and Learn Startup approach. Reviewed such techniques as Customer Journey Mapping, SIL, KJ, grouping of ideas, voting stickers.
Elena V. Vasilieva, Tatiana N. Gubina
doaj +1 more source
Mapping customer journeys in multichannel decision-making [PDF]
Journal of Direct, Data and Digital Marketing Practice, 2014 This study is focused on multi-channel shopping, which refers to the integration of various channels in the consumer decision-making process. The term was coined in the early 2000s to signify the integration of offline and online shopping channels.
Wolny, Julia, Charoensuksai, Nipawan
openaire +3 more sources
Energies, 2022 Buildings account for 40% of the European Union’s energy consumption. Deep energy renovation of residential buildings is key for decarbonization and energy poverty alleviation. However, renovation is occurring at far below the needed pace and depth.
Miguel Macias Sequeira +1 more
doaj +1 more source
E-Management, 2023 Recently, much attention has been paid to the convenience and accessibility of software products, websites, mobile applications, etc. It increases interest in user-oriented product design and UX design.
E. V. Vasilieva, E. R. Khisyukov
doaj +1 more source
Critical reflections on designing product service systems [PDF]
, 2013 In response to unsustainability and the prospect of resource scarcity, lifestyles dominated by resource throughput are being challenged. This paper focuses on a design experiment that sought to introduce alternative resource consumption pathways in the ...
Angus, Andrew +4 more
core +1 more source
Redesigning an Online Store User Interface: A User-Centered Design Approach
Journal for Advancement of Marketing Education, 2019 ## Purpose of the Study This study aims to provide a user-centered website design pedagogy for the website development curriculum. ## Method/Design and Sample A user-centered website design pedagogy was developed through project-based experiential ...
Kiseol Yang
doaj +1 more source
FROM CLICK TO HORN: HOW TO MAP THE CUSTOMER JOURNEY IN THE RIDE-HAILING INDUSTRY
Экономика, профессия, бизнесRide-hailing services have afflictive «monopolized» regions of North Africa and changed the nature of interaction cities and various digital platforms. Yassir — which provides a mobile-based alternative to standard taxi services — has rapidly established
Самир Меради +1 more
doaj +1 more source
Service design oriented multidisciplinary collaborative team care service model development for resolving drug related problems. [PDF]
PLoS ONE, 2018 Our goal was to help prevent drug-related morbidity and mortality by developing a collaborative multidisciplinary team care (MTC) service model using a service design framework that addressed the unmet needs and perspectives of diverse stakeholders.
Nayoung Han +12 more
doaj +1 more source
Multichannel in a complex world [PDF]
, 2012 The proliferation of devices and channels has brought new challenges to just about every organisation in delivering consistently good customer experiences and effectively joining up service provision with marketing activity, data and content.
Clark, Moira, Perkins, N.
core