Results 211 to 220 of about 3,029 (250)
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2014
How much is a customer worth to my firm, and is the customer worth retaining? Calculating as these may sound, they are issues that today’s managers often have to wrestle with. Common as the questions are, the answers are not simple, and the fact that such questions are now the norm suggests the following: 1.
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How much is a customer worth to my firm, and is the customer worth retaining? Calculating as these may sound, they are issues that today’s managers often have to wrestle with. Common as the questions are, the answers are not simple, and the fact that such questions are now the norm suggests the following: 1.
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Customer Lifetime Value in Organizations
Asian Journal of Research in Social Sciences and Humanities, 2016Companies have shown their interest to be customer oriented rather than product oriented. They prefer to be more customer oriented coupled with having more customer data accessibility which is both possible through Customer Lifetime Value (CLV). The main goal of CLV is to specify the important level of each customer for a company.
Setareh Feiz +2 more
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Evaluating customer lifetime value for customer recommendation
Proceedings of ICSSSM '05. 2005 International Conference on Services Systems and Services Management, 2005., 2005It is crucial for a company to identify which are its most valuable and least profitable customers so that appropriate customer-specific marketing strategies can be developed and put in place. This paper develops a comprehensive customer lifetime value (CLV) measure model. The model not only combines the up-selling, cross-selling, and network influence
null Lihua Wu, null Lu Liu, null Jing Li
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Customer Lifetime Value Applications
2008The prior two chapters have covered the technical aspects of Lifetime Value Modeling. But how is LTV applied in the real-world and what types of questions can LTV provide answers that traditional marketing analyses can not? This chapter will provide some answers to these questions.
Robert C. Blattberg +2 more
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On the Integration of Customer Lifetime Value into Revenue Management
2012This paper provides insights into assessing customer relationships in a revenue management environment and depicts methodological problems that may arise in this context. For this purpose, we formulate a multi-period deterministic linear programing model, which accounts for customers’ future demand behavior being dependent on the provider’s previous ...
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The impact of customer clubs on lifetime value of banking customers
International Journal of Electronic Customer Relationship Management, 2023Saeedeh Rajaee Harandi +2 more
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Customer Lifetime Value: Fundamentals
2008Customer lifetime value (LTV) is one of the cornerstones of database marketing. It is the metric by which we quantify the customer's long-term value to the firm. This chapter focuses on the fundamental methods for calculating lifetime value, centering on “simple retention models” and “migration models.” We present a general approach to calculating LTV ...
Robert C. Blattberg +2 more
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